Women’s Millionaire Club by Maureen G Mulvaney, MGM

Many people own home based businesses and in these tough economic times – many more people will launch home based businesses. Some people do very well with their own business – while others never make a decent living. What is the difference? Are there things they could learn that would make them more successful? This book contains a wealth of information that was compiled by interviewing some very successful women who run home based businesses and who are network marketing professionals. What do they have to offer you?

Maureen G Mulvaney is the founder of the Women’s Millionaire Club. She has all sorts of tools to help you succeed in network marketing – and this book is one of those tools. Maureen goes by the nickname MGM and she is an international speaker and a best selling author.

In the first part of this book, MGM shares “The Recipe for Success” and the “History of Network Marketing”.  She then explains the “home based business” concept and how it works today. Next she shares the demographics and her survey results for the women in the Women’s Millionaire Club. This gives you a great picture of the type of women who are making millionaires from their home based network marketing businesses.

MGM also delves deeply into the personality traits of these women. This is a step to get inside the head of these women. Then she turns the spotlight back on the reader by saying to “Know What You Want” and “Believe You Can Have It”. These are critical steps – no matter what these women can accomplish – you have to believe you can do it and be resolved in what you want. Obviously the next step is to “Take Action”.

Once she has given you the details about what she learned about these successful women and what MGM can share about network marketing – its time to read the profiles that were developed after detailed interviews with each of these women.

Each profile includes a combination of this information about each of these women:

• Her Background

• Her Decision to Succeed

• The Benefits to Being a Woman

• Her Ingredients for Success

• Why She Did It

• Her Legacy

• Her Strengths

If you want a successful home based network marketing business – this is a must read. It takes you inside the minds, hearts and motivations of these 20 women and gives you a great set of tools to succeed.

Heart of Marketing by Judith Sherven and Jim Sniechowski

Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up – my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades.  This book explains how to put “heart” back into our businesses and our marketing.

The full title of this book is Heart of Marketing: Love Your Customers and They Will Love You Back.

This book is made up of the answers to 45 questions about the “soft sell marketing” concept. There were MANY questions submitted, but Judith and Jim narrowed it down to 45 questions and share the answers with all of us in Heart of Marketing.

Some of the topics include:

• What is Marketing?

• What is the primary benefit of soft sell marketing?

• How does soft sell marketing differ from hard sell?

• People say to succeed you have to get your ego out of the way. What does that mean?

• When creating soft sell marketing messages, which words reassure and establish a relationship quickly?

• Do you use “urgency” or “scarcity” in soft sell marketing?

• How do I sell without making a nuisance of myself?

• How can you close a sale without pushing too far?

• How do I train my brain to realize its ok to ask for the sale because what I am offering is of value of them and not just money for me?

• What are the pitfalls of soft sell marketing?

• How do I measure the success of soft sell marketing?

These are just a few of the questions that are included in Heart of Marketing.

Are you the type of business person or sales person who has a hard time with the traditional hard sell approach? You NEED to read this book. I learned long ago that you can make the sale and succeed with using hard sell techniques. This book takes that premise and walks you through the soft sell process. Even if you like the “hard sell” – you can learn valuable tips from this book and you may find ideas that you can incorporate into your current selling techniques. It could help you take your current success to a much higher level.

Are you an entrepreneur and business owner who wants their sales people to use the soft sell sales approach? You need to recommend this book to your sales team or better yet – buy copies for them and help them learn how to love your customers – your business will reap the benefits.  I worked with Judith and Jim on the campaign that helped them reach Amazon Best Seller status – now you can find out what all the excitement was about – and learn the soft sale tips that made this book a best seller.

Guerilla Marketing Weapons: 100 Affordable Marketing Methods For Maximizing Profits From Your Small Business by Jay Conrad Levinson

I’ve been a fan of the guerilla style of marketing for many years. It is the type of marketing approach I used for years and I was pleasantly surprised when I found the Guerilla Marketing website. That gave me the chance to find other marketing techniques that I could use in my promotional work. In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses.

First – you may be wondering: What is Guerilla Marketing? (Visit the official website for Guerilla Marketing)

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. – http://en.wikipedia.org/wiki/Guerrilla_marketing

As a business manager, business owner and promoter – I’m always on the lookout for inexpensive ways to promote – for my clients and myself. Let’s take a look at the table of contents:

Chapter 1 – The More Weapons You Use, The More Profit You Make

Chapter 2 – Weapons for the Outset – (The Building Blocks to Get You Started)

Chapter 3 – Weapons Not Recognized as Marketing – (Misc Items that Will Represent Your Business to the Public)

Chapter 4 – Weapons That Begin With Attitude – (Elements of Business When You Interact With Customers)

Chapter 5 – Weapons Overlooked By Non Guerillas – (Creative Ways to Get Promotional Exposure for Business)

Chapter 6 – Weapons That Make You Easy to Buy From – (Ways to Make It Easy For People to Buy From You)

Chapter7 – Weapons That Are Frequently Misused – (Tried and True Ways to Promote – That Many People Use Wrong)

Chapter 8 – Weapons That Produce Instant Results – (Many Ways to Interact With Your Potential Customers)

Chapter 9 – Weapons That Have Extra Fire Power – (Weapons That Cost More About Can Generate More Results)

Chapter 10 – A Strategy For Using the Weapons – (Details On The Most Effective Way to Use These Tools)

Those 10 chapters contain an arsenal of promotional weapons for your business. The book lists 100 weapons that you can use – and on page 12 – there is a list of 50 FREE promotional tools. Any and every business person should review that list before completing their business plan – these weapons are THAT important.  Each and every weapon is explained throughout the pages of this book.

If you want to use unique, creative and inexpensive marketing for your business – this is a book that needs to be in your office. I’ve had my copy for some time and it is dog eared – like all great books. It is a very easy read, easy to understand and even though it has been on the market for years — the information is invaluable. It will also give you some great insights into the sorts of things that are Guerilla Marketing tools. I would bet you have used many of these weapons in your business – and you may not have considered many of these to be promotional weapons. Realizing that they are part of your promotion could help you to use them more effectively.

136 Effective Presentation Tips by Tony Jeary and David Cottrell

In these tough economic times we should all be on the lookout for ways to make ourselves stand out in business – in a good way. Being able to step up on the job and to create and do an effective presentation is a great way to make ourselves stand out. Are you an entrepreneur who does presentations for your business? Are you a sales person who does presentations for clients? Are you a speaker who speaks in front of crowds on a regular basis and you want to stay at the top of your game? Are you in a business and you want to advance and impress your boss? All of these people can use the information in this book.

This is one of the smallest books I’ve read lately – but its packed with great information. One the very first page it says:

Greatest Fears Among Americans

1. Speaking before a group
2. Heights
3. Insects and bugs
4. Financial problems
5. Deep water
6. Sickness
7. Death

— from The Book of Lists

Okay – I’m in agreement with most of that list. Although I’ve been speaking in front of groups since I was young. However, I realize that most people don’t have that background and even with all that experience, I’m still nervous before I start to speak. So,  I was intrigued with this book. I was also curious to see how much they could squeeze into about 45 pages.

First – the full title is

136 Effective Presentation Tips: Inspire, Inform & Influence Anyone, Anywhere, Anytime

The table of contents gives us a glimpse inside –

Tips on Getting Started

– Moving From Nervous to Natural

– Getting Your Act Together

Tips on Getting Attention

– Beginning Strong

– Setting the Tone

Tips on Keeping Attention

– Involving the Audience

– Maximizing Visual Aids

—– Powerpoint

—– Flip Charts

—–Presentation readiness

—– Handouts

Tips on Gaining Buy In

– Earning the Right to Call for Action

– The Summary and Closing

A Closing Thought

All the important elements are here – so does the book deliver. I think it does. Under each heading, there are a series of tips and an explanation to implement the tip. Near the very beginning they tell us not to apologize for being nervous. How many times have you or someone you heard started a presentation like that? First point, don’t apologize.

There is a great chart that is called the 3-D outline. It very simply and clearly outlines what, why and how to execute each part of the presentation AND how long each segment should be. Its very simple and very powerful. That chart is worth buying this book.

We learn how to take control of the environment — the tips are very easy to implement, but they work. Tips to reduce your stress – physical and psychological stress. We get the Top Ten Ways to Kill a Presentation. How many times have you wanted to hand that to a presenter when they were finished? These are great tips and I’ve seen people do most of these in past presentations. There are even tips for virtual presentations.

Like I mentioned this is a small book, but I’d highly recommend it to anyone who does presentations or may need to do a presentation in the future. Its a quick read, easy to go back to for reminders and packed with great tips. Do yourself a favor and order a copy of this book and study it from cover to cover before your next or your first presentation.

There is order information in the back of this book – which I’ll share here.

Cornerstone Leadership

P O Box 764087

Dallas, TX 75376

www.cornerstoneleadership.com

The New Rules for Mortgages by Dale Robyn Siegel

When I think of some of the biggest decisions we can make in our lives – I think of things like getting married, having children, starting a business, and buying a home – to name a few. These are major things we do in our lives and these things affect our lives for many years to come — so they are the kind of things that we should think about very carefully and thoroughly before we do them.

So why is it that so many people have no idea about the mortgage on their home? I could ask many questions about the other major decisions, but that would be different books.

How many people do you know that have a 30 years (or longer) mortgage on their home, but they don’t understand the terms or anything else about the loan? I admit that I’m incredibly careful about spending money and especially when it comes to a purchase of that magnitude — so I can tell you that I discussed the details with my loan officer – I asked so many questions, that I didn’t know if we would still be friends. But I understood what I was signing and I felt very good about the loan. Can you say the same about your mortgage?

If you have a mortgage and you don’t understand it, if you are looking for a mortgage or if you just want to understand the current mortgage market – The New Rules for Mortgages is for you. Dale Robyn Siegel is an insider – she is in the mortgage business and she has been for years. She understand what is needed to secure a loan, she knows the things you need to know long before you walk in to fill out that application and she know the dos and don’ts of getting the best mortgage for YOU. And, she knows what will keep you from getting the home of your dreams. These are all reasons why you need to read The New Rules for Mortgages.

I am not a financial guru and I admit that many of the terms my mortgage officer used were foreign to me – but Siegel walks you through the entire process. These are some of the chapters in this book — how many of these topics are things that you don’t understand?

The All-Important Credit Score

Income Yeah, You Need That!

Money Matters

A Good Look at the Property

What Mortgage Is Best for You?

Where to Get the Best Mortgage

The Loan Process

Interest Rates, Closing Costs, and the Closing

Types of Property

Protecting Your Homeownership: Divorce, Dispute and Death

You Are a Homeowner

Whether you are a first time home buyer, self employed, under employer, an investor or most any other home buyer – this book has the details you need to make educated decisions when it comes to buying a home. Let an industry insider give you the information you need to get the best possible mortgage for you.

Emotional Freedom by Dr Judith Orloff

There are many people who are facing a wide variety of stresses, discouragements, disappointments and other events and situations that take an emotional toll on their lives. Sadly, many people feel there isn’t much they can do to help themselves, their loved ones or their business associates who are having a tough time. Or, they feel that medication is the only answer. I’m the sort of person who avoids medication as much as possible, so I’m always on the lookout for other alternatives. I’m also a person who is very concerned about friends and associates who are emotionally fragile or who find themselves in difficult and trying situations. We all know people who have more than the usual problems in their lives. So – what can we do to help them?

When we know people who are stressed, discouraged, depressed, dealing with a very heavy load of problems, how can we help them? This is something I think about as I see friends and family members facing a wide array of problems and especially in these tough economic times. We also see people who reach out to help others and many that can take a toll on their own mental, emotional and physical well being.

For years I looked for a way to be more optimistic in my personal life – but also in business.  There were many “outside” sources that pulled me down and I just had no idea what to do to feel better about myself, my situation and much more. While I still had to work 40-60 hours a week, these personal concerns made my work schedule even more tedious. I know this is something other people deal with every day and especially entrepreneurs who have even more stress in their businesses. So, how can we balance these lives and get our emotional balance and emotional freedom – to move ourselves, our families and our businesses to a higher level?

My first suggestion is that you need to read Dr Judith Orloff’s latest book, Emotional Freedom: Liberate Yourself From Negative Emotions and Transform Your Life. I love that title and especially “liberate yourself from negative emotions”. If we can deal with the negatives in our lives – so many things are within our grasp. I’m not just saying that – I experienced it a few years ago and it is amazing what has happened in a very positive way since that time. I wish I’d had this book – it would’ve made my transformation easier and it is a transformation.

This is the table of contents for Emotional Freedom by Dr Judith Orloff

Introduction. Emotional Freedom: The Secret to Serenity

Part One
1. The Path to Emotional Freedom: Beginning to Learn to Love
2. Four Practical Secrets to Empowering Your Emotional Life
3. Dreams and Sleep: Accessing Revolutionary States of Consciousness
4. From Intellectuals to Empaths: What Is Your Emotional Type?
5. Combating Emotional Vampires: How to Understand and Protect Your Sensitivity

Part Two
6. The First Transformation: Facing Fear, Building Courage
7. The Second Transformation: Facing Frustration and Disappointment, Building Patience
8. The Third Transformation: Facing Loneliness, Building Connection
9. The Fourth Transformation: Facing Anxiety and Worry, Building Inner Calm
10. The Fifth Transformation: Facing Depression, Building Hope
11. The Sixth Transformation: Facing Jealousy and Envy, Building Self-Esteem
12. The Seventh Transformation: Facing Anger, Building Compassion
Afterword. Living in Service to the Heart: The Blessing of Emotional Freedom

The Secret to Serenity – what a great way to start this book. Who couldn’t use more serenity in their lives.  I’ve thought about what was necessary to find emotional freedom and I know the steps I took and Dr Orloff touches on all of them and some that I didn’t use — yet. I love the first sentence in chapter one – “Your life is about to get better”. Who doesn’t want to hear that about their own life?

Dr Orloff takes you through her experience with emotional freedom and shows what she had to do. This isn’t like taking a pill, which is only a temporary fix or a band aid. This system that she lays out – step by step – is a very attainable way to change your life and to make it more serene, more peaceful, more fulfilling and much more.

Learn your emotional type – every one has an emotional type and once you understand yourself, you can learn about significant others in your life and how to better deal with them. Some years ago I was a hospital department supervisor and every employee took a personality assessment. Then the administrators brought all supervisors in for a meeting to reveal the results. It sounded like a waste or time, but this assessment showed each of us our emotional type and then explained the emotional type for all of the employees who reported to us.

You may wonder what good that would do. Its simple, by understanding our emotional type and our leadership type – we could better understand how we managed our departments and employees. That was powerful – but add a profile of the emotional makeup of each employee. This information showed what they needed from us and how we could adjust our style to get more from the employees. Imagine the change in your business and your life when you learn the best way to deal with family, friends, employees – and anyone else. At that meeting, we all thought about how powerful this test would be for our personal lives and now we have that ability through Dr Orloff’s book – and much more.

There are so many great aspects to this book that I could go on and on, but I’ll two other things that I’ve recommended to many friends and family. Chapter 5 is invaluable to anyone who deals with an “emotional vampire”. You may call it something else, but it’s the people who seem to suck the energy out of you and the room. We can’t always eliminate those people from our lives, so Dr Orloff gives step by step instructions and quizzes to help us deal with the people who drain our emotions and energy.

Part Two gives us the “Tools For Liberation”. In this section, Dr Orloff gives us all the tools to transform our lives. She helps us face: fear, frustration, loneliness, anxiety, depression, jealousy, and anger. Who couldn’t benefit from learning to face even one of these problems?

I can’t recommend this book highly enough for any facing problems. Even if you feel you’re on solid emotional ground, there are things in this book that will help you. And, like me, I bet you will find many family, friends and business acquaintances that you will recommend the book to. I bought copies as gifts for a number of close friends- that’s how much I value them and the content of this book.

A Special Offer For You From Judith Orloff, MD

To purchase “Emotional Freedom” with 100 free gifts from noted transformational leaders such as Dr. Christiane Northrup, Dr. Michael Beckwith, Dr. Bruce Lipton, Shirley Maclaine and more go to: http://www.drjudithorloff.com/emotional-freedom-promotion.

Young Guns by Robert Tuchman

Young Guns: TheFearless Entrepreneur’s Guide too Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman

Part of the American Dream is to own your own business. Millions of people have done this – but we also know that many people fail in business every year, many in the first years. So, is there a secret to succeeding as a new entrepreneur? There are a number of factors and Young Guns by Robert Tuchman is a very good place to get started.

Anyone who is in business for themselves knows that there are many things that make a difference in the success or failure of any business. I’ve managed businesses for over 20 years for a wide variety of business owners and usually I was hired to reorganize and fix struggling businesses. This gives me a unique perspective in the qualities and decisions that make a successful entrepreneur. So, I was very interested to read Young Guns and to see what Robert Tuchman had to say.

I cringe every time I hear someone say “All you need is a great idea and you’ll be a success.” I was participating in a writer’s conference symposium for business authors and the man beside me said that and I had to chime in and disagree. It made for an awkward hour – but it had to be said. So, I opened this book and waited to see if the author would say that. I’m very glad to report that he did not.

I was very glad that the first chapter is titled “Why Not Me?” What a great way to start the book? It made me even happier when I looked at the table of contents and found “The Idea” was chapter 3. This is the table of contents.

• Chapter 1 – Why Not Me?
• Chapter 2 – The Decision.
• Chapter 3 – The Idea.
• Chapter 4 – The First Test and The First Plan.
• Chapter 5 – The Partner Principle.
• Chapter 6 – Gut Check: Getting Started.
• Chapter 7 – Priorities for That First All-Consuming Year.
• Chapter 8 – You Are the Company.
• Chapter 9 – Technology: Our Generation’s Great Equalizer.
• Chapter 10 – Service is What You’re Selling.
• Chapter 11 – Back Up Your Sell.
• Chapter 12 – Inside Players: Your Team.
• Chapter 13 – Celebrate Failure, Reward Success.
• Chapter 14 – Your Vendor Relationships Matter.
• Chapter 15 – By The Numbers.
• Chapter 16 – Why Not You?

Robert Tuchman tells the reader to be sure that it is really a big idea. Just being excited about an idea isn’t enough and many times we hear that its only important to find something that the market needs. While these are all elements of a successful idea – Tuchman says that its also important to find something that you are truly interested in. This proves that my “big idea” probably wouldn’t be your “big idea”.

I’ve always said that people should never make the decision to start a business without putting together a business plan. This can be daunting, but its also very revealing. In Young Guns, Tuchman provides a simple game plan to help the aspiring entrepreneur get started. This is not a complete and in depth business plan, but it is enough to help you get started and to evaluate your idea to see if its feasible.

There is a chapter about business partners. Should you have one? If so, what sort of person should you choose? The right or wrong decision about a business partner can have a huge impact on your business and your life.

He talks in depth about service – just selling a product or service is not enough. You need to back up your product or service with great customer service. As I was told years ago by my grandfather – great customer service guarantees you have customers and without customers you won’t have a business.

These are just a few of the things I really enjoyed about Young Guns and I highly recommend it for a person who is considering starting their own business. This is a book that you can and should read before you have an idea – it could even spark a great business idea and he will also help you develop the skills you need to launch a business.

Lords of Finance: The Bankers That Broke the World by Liaquat Ahamed

Lords of Finance: The Bankers That Broke the World by Liaquat Ahamed

In 2009 we’re deep into a major recession in the United States and many other countries throughout the world are experiencing many of the same problems. Each week we hear comparisons to previous recessions and economic downturns – but the benchmark for all financial crisis is the “Great Depression”. So, this seems like a great time to read and learn more about what happened around the world from the end of World War I and the late 1930’s. Liaquat Ahamed has written a great book that documents what was happening in the world during this twenty year period. I highly recommend that anyone interested in learning more about what lead up to the Great Depression and how the financial leaders handled it – must read this book.

In 1918 the world was reeling from the events during World War I and they were trying to rebuild their countries and the economies in those countries. We are all familiar with the bare bones of the end of World War I, the Roaring Twenties in the United States, rebuilding in Europe, the financial crash in the United States, the rise of Adolf Hitler and the Nazi party and many of the other events between 1918 and 1938.

                   But, how many of us know the details of the individual financial systems in the United States, France, Britain and Germany?

                   Do you know what people managed the financial decisions in these countries during that time?

                   Do you understand how the gold standard worked and what that meant for each country?

                   Do you know what happened in the ongoing debate about war reparations and what that did to various economies around the world?

                   What happened within Germany when they were ordered to pay substantial reparations after the war?

                   What happened when Germany started printing money around the clock to boost the economy?

These are just a few of the questions that are answered in this book.

In school I remember learning that the financial situation in Germany after World War I was one thing that enabled Adolf Hitler to gain power in Germany. But I never understand the extent of the financial crisis. My depth of understanding on that piece of history has increased dramatically. Understanding what happened in the different countries and the various domino effects are staggering as you turn the pages and see how things fell apart.

I love to read about history and to get a deeper understanding of what led to various events. But I think in the current economic climate – this information is even more important. Most of us have heard the saying that “those who do not study history are destined to repeat it”. That idea kept coming to mind as I read this book and saw many examples of the things these power players in the worldwide economic community tried that failed and in a good number of cases – made the situation much worse.

Through the pages of this book you will meet Montagu Norman of the Bank of England, Emile Moreau of the Banque of France, Hjalmar Schacht of the Reichsbank in Germany and Benjamin Strong of the Federal Reserve Bank of New York. In addition, you will learn how each of these men reached these positions and much about the history of these various financial institutions.

Anyone interested in the economy – and especially people who could make a positive difference in the financial situation – should be required to read this book. For people who are concerned about authenticity – there are 23 pages of notes and references for the information in the book and a 12 page bibliography. This is a long book – over 500 pages of content, plus the notes, bibliography and index. It took me a while to read the book – because its not really the sort of content you want to rush through, but I thoroughly enjoyed the content and feel like I have a much more complete understanding of the things that led up to the Great Depression and how the world recovered from this crisis.

Whale Hunting Women by Dr Barbara Weaver Smith

You may be asking what whale hunting has to do with women and why we’re talking about this in the 21^st century. I was curious when I first heard the title too – but I can guarantee that this book will surprise you. I’ll share the full time which will give you some insights into the content. This book is titled Whale Hunting Women: How Women Do Big Deals.

We get used to long books that go on and on about a topic – but Whale Hunting Women gets right to the point. I couldn’t find any “fluff” in this book, but there is a lot of great content to help you. These are some of the chapters in this book –

· How Women Hunt Whales.

· Only a Minnow (In a Sea of Whales).

· Small Company Looking Big.

· Small Fish Hunting Whales.

· Radical Culture: Take a Rival to Lunch.

· Radical Culture: Money is Cheap.

· Radical Culture: Kill Some Commandments.

· Who Do You Trust?

· Whale Hunting Resolutions.

Women are uniquely qualified to “hunt whales” because they listen, align and empathize. Men can learn these qualities too – but women are usually raised to have these traits. That gives them a boost in the “whale hunting” concept.

For people who aren’t familiar with whale hunting – the entire village was involved in preparing for the hunt and the right combination of skilled people were necessary for the hunt. Imagine having several people in a small boat and having to hunt and kill a whale – then you have to row the boat to get the whale home. They had no “modern conveniences” like radar, radios, motors and other things to help them bring home the whale to help the people in their village. Today we have many tools to make a whale hunt easier, but we still need a skilled team filled with members who all contribute to the hunt.

Dr Barbara Weaver Smith helps the reader understand that small businesses can look bigger and they can compete with big companies to get the big clients. This is where the team you assemble will make the difference and give you an edge. In the current economic climate, using the tips in Whale Hunting Women allows us to compete with the “big boys” by building our team in creative and productive ways to attract the big clients without piling on additional financial obligations of hiring more staff members.

These ideas are just the beginning of the information that is included in this information packed book. As you read through this book we recommend that you take the time to work through the journal pages. I always like it when the author creates review exercises or journal pages that prompts the reader to dig deeper to learn more and to start applying what they are learning.

If you are a business woman or business owner who would like the tools to take the business to the next level – I highly recommend this book. If you have a woman in your life that is in business and she wants to set herself apart from the crowd – you need to buy this book for her. It is available on www.thewhalehunters.com along with much more information about Dr Barbara Weaver Smith and Whale Hunting Women.

The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock

The Entrepreneurial Author: Surviving Tough Economic Times
By Jay Conrad Levinson and David L Hancock
Foreward by Rick Frishman

When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

Many books are coming out about how to do business in tough economic times and it seems that approach will be useful for the foreseeable future. So, our challenge is to find books that have quality and useful content. I was very pleased with the content in The Entrepreneurial Author. If you are a fan of the Guerilla Marketing books – you will enjoy this book. If you are an author who thinks your publisher is going to do all your promotion – you may not like the content, but you will learn a lot.

When you have a book on the market, you have created a product that you want to sell – that makes you a business person. So, all authors need the “entrepreneurial author” mindset. That is what this book is all about. In tough times, the people who approach their work with the right attitude, have a better opportunity to succeed. If you’re an author – do you approach your writing and book promotion as a business? If not, you need to read this book.

There are a number of great chapters in this book which are geared to working and promoting in a tough economy – such as: Tough Times Don’t Have to be as Tough as You Think, Importance of Stressing Value, Using Consent Marketing Now More Than Ever, Community Involvement During Tough Times, Attracting New Business During Tough Times and Online Marketing in a Shaky Economy.

Additional Chapters Include:
Free and Almost Free Marketing.
The Importance of Service During Tough Times.
Making Yourself the Talk of the Town.
Freebies That Can Lead to Serious Profits.
Getting Extra Mileage From Your Marketing.

I always advocate creativity and ingenuity in promotional efforts and tough economic times makes that even more important than usual. These are the times when we need to show potential clients that we offer great value. We also need to build our credibility for clients and that is a great reason for a business person to write a book.

This book starts at the beginning and helps you see the various options that are available to authors and can help you find the one that is best for you. Too many writers dive into publishing without doing sufficient research and it is amazing how much money this can cost you. The chapter on Tough Times Don’t Have to be as Tough as You Think is easily worth the cost of the book and it offers opportunities for authors and other business people. These tips help you reduce “the cost of marketing while reinforcing the customer relationship”.

I like books that draw you into the content and help you use the information within the book. The Entrepreneurial Author contains Exercises and Action Steps in each chapter to help you dig deeper into the content and also to actually take steps to start doing the work you need to do.

Guerilla Marketing is very much about using your mind and creativity instead of a big advertising budget. What better time could there be to learn how to promote effectively on a tight budget? The content is great and the time is definitely right – to learn to be an entrepreneurial author. Are you ready to take your books and your promotion to the entrepreneurial level? If you realize this is the time – you need to read this book —- now. I think you will be astounded by how far you can take your writing career and your business by using the information in this book.

Nikki Leigh – Author of Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing