136 Effective Presentation Tips by Tony Jeary and David Cottrell

In these tough economic times we should all be on the lookout for ways to make ourselves stand out in business – in a good way. Being able to step up on the job and to create and do an effective presentation is a great way to make ourselves stand out. Are you an entrepreneur who does presentations for your business? Are you a sales person who does presentations for clients? Are you a speaker who speaks in front of crowds on a regular basis and you want to stay at the top of your game? Are you in a business and you want to advance and impress your boss? All of these people can use the information in this book.

This is one of the smallest books I’ve read lately – but its packed with great information. One the very first page it says:

Greatest Fears Among Americans

1. Speaking before a group
2. Heights
3. Insects and bugs
4. Financial problems
5. Deep water
6. Sickness
7. Death

— from The Book of Lists

Okay – I’m in agreement with most of that list. Although I’ve been speaking in front of groups since I was young. However, I realize that most people don’t have that background and even with all that experience, I’m still nervous before I start to speak. So,  I was intrigued with this book. I was also curious to see how much they could squeeze into about 45 pages.

First – the full title is

136 Effective Presentation Tips: Inspire, Inform & Influence Anyone, Anywhere, Anytime

The table of contents gives us a glimpse inside –

Tips on Getting Started

– Moving From Nervous to Natural

– Getting Your Act Together

Tips on Getting Attention

– Beginning Strong

– Setting the Tone

Tips on Keeping Attention

– Involving the Audience

– Maximizing Visual Aids

—– Powerpoint

—– Flip Charts

—–Presentation readiness

—– Handouts

Tips on Gaining Buy In

– Earning the Right to Call for Action

– The Summary and Closing

A Closing Thought

All the important elements are here – so does the book deliver. I think it does. Under each heading, there are a series of tips and an explanation to implement the tip. Near the very beginning they tell us not to apologize for being nervous. How many times have you or someone you heard started a presentation like that? First point, don’t apologize.

There is a great chart that is called the 3-D outline. It very simply and clearly outlines what, why and how to execute each part of the presentation AND how long each segment should be. Its very simple and very powerful. That chart is worth buying this book.

We learn how to take control of the environment — the tips are very easy to implement, but they work. Tips to reduce your stress – physical and psychological stress. We get the Top Ten Ways to Kill a Presentation. How many times have you wanted to hand that to a presenter when they were finished? These are great tips and I’ve seen people do most of these in past presentations. There are even tips for virtual presentations.

Like I mentioned this is a small book, but I’d highly recommend it to anyone who does presentations or may need to do a presentation in the future. Its a quick read, easy to go back to for reminders and packed with great tips. Do yourself a favor and order a copy of this book and study it from cover to cover before your next or your first presentation.

There is order information in the back of this book – which I’ll share here.

Cornerstone Leadership

P O Box 764087

Dallas, TX 75376

www.cornerstoneleadership.com

How to be a Sales Superstar by Mark Tewart

How to be a Sales Superstar: Break All the Rules and Succeed While Doing It
by Mark Tewart

Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn’t necessary. We all know people in the sales industry that are superstars. The question is – how do you become a sales superstar? Mark Tewart is a definite expert who has the answer to this question and he is sharing his thoughts and tips in his new book “How to be a Sales Superstar”.

In these tough economic times, its even more critical for people to make a living. A ho-hum sales person very likely will not survive in this economic climate. A sales superstar will not only survive, but he or she has the opportunity to thrive – even in tough times. That’s what Mark Tewart can help you do in the pages of How To Be A Sales Superstar.

I have many favorite parts in this book, but I really appreciated the fact that Tewart shows you how to improve your overall life – life skills, people skills, promotional skills and yes, sales skills. He explains that improving your sales skills is a great start, but it is not enough to make you a superstar. You also need to work on improving your own life, your outlook on life, how you relate to and communicate with other people and much more.

I’ve always loved to read and it was interesting that Tewart mentions continuing to learn is motivating. The people who continue to work to learn and to improve themselves, do seem to be motivated to do and accomplish more. Have you found it easier to do more when you have more information to use? He includes a quote from Jim Rohn, it says – “If you motivate someone and you don’t educate them, all you have is a motivated idiot.”

He discusses the need to set goals and to have a clear vision. How hard is it to accomplish something when you have no goals to work toward and no vision of where you’re headed and how to get there? He doesn’t just say you need to set goals and have a vision, he shows you how to do both of these things which are critical to your success.

Another quote that seems especially useful in this difficult time – “When you go to work on yourself and get better, it’s amazing how much better your customers get.” How can you work on yourself to improve your skills and your outlook – to help you get better customers? These are two more quotes that I really liked. “Allow no limitations, no excuses, and no reason not to ask and receive. When you open the door to your positive belief system, you close the door to scarcity.” This is a thought that I’ve shared with many people who worked with me over the years, “You don’t get paid by the hour, you get paid for the value you bring to the hour.” If we all adopted that attitude, would we be motivated to work harder and better?

Mark Tewart explains why over 90% of salespeople underachieve. Are you in the 90% or the 10%? If you’re in the 90%, you need to read this book. The book includes a wide variety of marketing ideas. It also contains a list of questions to use and questions to avoid. I’ve always believed that we learn so much by learning from mistakes that others have made. Mark Tewart shares plenty of do’s and don’ts. He gives you examples of how to meet and greet customers, how to work with them, how to talk with them, how to understand what they are actually trying to tell you and much more.

For anyone that wants to learn how to excel in sales and in their life, I highly recommend that you need to read this book. Tewart gives you invaluable tools on how to improve your quality of life, your personal relationships, your promotional skills and to move your sales skills to a superstar level.

How to be a Sales Superstar by Mark Tewart

How to be a Sales Superstar: Break All the Rules and Succeed While Doing It
by Mark Tewart

Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn’t necessary. We all know people in the sales industry that are superstars. The question is – how do you become a sales superstar? Mark Tewart is a definite expert who has the answer to this question and he is sharing his thoughts and tips in his new book “How to be a Sales Superstar”.

In these tough economic times, its even more critical for people to make a living. A ho-hum sales person very likely will not survive in this economic climate. A sales superstar will not only survive, but he or she has the opportunity to thrive – even in tough times. That’s what Mark Tewart can help you do in the pages of How To Be A Sales Superstar.

I have many favorite parts in this book, but I really appreciated the fact that Tewart shows you how to improve your overall life – life skills, people skills, promotional skills and yes, sales skills. He explains that improving your sales skills is a great start, but it is not enough to make you a superstar. You also need to work on improving your own life, your outlook on life, how you relate to and communicate with other people and much more.

I’ve always loved to read and it was interesting that Tewart mentions continuing to learn is motivating. The people who continue to work to learn and to improve themselves, do seem to be motivated to do and accomplish more. Have you found it easier to do more when you have more information to use? He includes a quote from Jim Rohn, it says – “If you motivate someone and you don’t educate them, all you have is a motivated idiot.”

He discusses the need to set goals and to have a clear vision. How hard is it to accomplish something when you have no goals to work toward and no vision of where you’re headed and how to get there? He doesn’t just say you need to set goals and have a vision, he shows you how to do both of these things which are critical to your success.

Another quote that seems especially useful in this difficult time – “When you go to work on yourself and get better, it’s amazing how much better your customers get.” How can you work on yourself to improve your skills and your outlook – to help you get better customers? These are two more quotes that I really liked. “Allow no limitations, no excuses, and no reason not to ask and receive. When you open the door to your positive belief system, you close the door to scarcity.” This is a thought that I’ve shared with many people who worked with me over the years, “You don’t get paid by the hour, you get paid for the value you bring to the hour.” If we all adopted that attitude, would we be motivated to work harder and better?

Mark Tewart explains why over 90% of salespeople underachieve. Are you in the 90% or the 10%? If you’re in the 90%, you need to read this book. The book includes a wide variety of marketing ideas. It also contains a list of questions to use and questions to avoid. I’ve always believed that we learn so much by learning from mistakes that others have made. Mark Tewart shares plenty of do’s and don’ts. He gives you examples of how to meet and greet customers, how to work with them, how to talk with them, how to understand what they are actually trying to tell you and much more.

For anyone that wants to learn how to excel in sales and in their life, I highly recommend that you need to read this book. Tewart gives you invaluable tools on how to improve your quality of life, your personal relationships, your promotional skills and to move your sales skills to a superstar level.