Women’s Millionaire Club by Maureen G Mulvaney, MGM

Many people own home based businesses and in these tough economic times – many more people will launch home based businesses. Some people do very well with their own business – while others never make a decent living. What is the difference? Are there things they could learn that would make them more successful? This book contains a wealth of information that was compiled by interviewing some very successful women who run home based businesses and who are network marketing professionals. What do they have to offer you?

Maureen G Mulvaney is the founder of the Women’s Millionaire Club. She has all sorts of tools to help you succeed in network marketing – and this book is one of those tools. Maureen goes by the nickname MGM and she is an international speaker and a best selling author.

In the first part of this book, MGM shares “The Recipe for Success” and the “History of Network Marketing”.  She then explains the “home based business” concept and how it works today. Next she shares the demographics and her survey results for the women in the Women’s Millionaire Club. This gives you a great picture of the type of women who are making millionaires from their home based network marketing businesses.

MGM also delves deeply into the personality traits of these women. This is a step to get inside the head of these women. Then she turns the spotlight back on the reader by saying to “Know What You Want” and “Believe You Can Have It”. These are critical steps – no matter what these women can accomplish – you have to believe you can do it and be resolved in what you want. Obviously the next step is to “Take Action”.

Once she has given you the details about what she learned about these successful women and what MGM can share about network marketing – its time to read the profiles that were developed after detailed interviews with each of these women.

Each profile includes a combination of this information about each of these women:

• Her Background

• Her Decision to Succeed

• The Benefits to Being a Woman

• Her Ingredients for Success

• Why She Did It

• Her Legacy

• Her Strengths

If you want a successful home based network marketing business – this is a must read. It takes you inside the minds, hearts and motivations of these 20 women and gives you a great set of tools to succeed.

Heart of Marketing by Judith Sherven and Jim Sniechowski

Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up – my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades.  This book explains how to put “heart” back into our businesses and our marketing.

The full title of this book is Heart of Marketing: Love Your Customers and They Will Love You Back.

This book is made up of the answers to 45 questions about the “soft sell marketing” concept. There were MANY questions submitted, but Judith and Jim narrowed it down to 45 questions and share the answers with all of us in Heart of Marketing.

Some of the topics include:

• What is Marketing?

• What is the primary benefit of soft sell marketing?

• How does soft sell marketing differ from hard sell?

• People say to succeed you have to get your ego out of the way. What does that mean?

• When creating soft sell marketing messages, which words reassure and establish a relationship quickly?

• Do you use “urgency” or “scarcity” in soft sell marketing?

• How do I sell without making a nuisance of myself?

• How can you close a sale without pushing too far?

• How do I train my brain to realize its ok to ask for the sale because what I am offering is of value of them and not just money for me?

• What are the pitfalls of soft sell marketing?

• How do I measure the success of soft sell marketing?

These are just a few of the questions that are included in Heart of Marketing.

Are you the type of business person or sales person who has a hard time with the traditional hard sell approach? You NEED to read this book. I learned long ago that you can make the sale and succeed with using hard sell techniques. This book takes that premise and walks you through the soft sell process. Even if you like the “hard sell” – you can learn valuable tips from this book and you may find ideas that you can incorporate into your current selling techniques. It could help you take your current success to a much higher level.

Are you an entrepreneur and business owner who wants their sales people to use the soft sell sales approach? You need to recommend this book to your sales team or better yet – buy copies for them and help them learn how to love your customers – your business will reap the benefits.  I worked with Judith and Jim on the campaign that helped them reach Amazon Best Seller status – now you can find out what all the excitement was about – and learn the soft sale tips that made this book a best seller.

Passion, Plan and Profit by Christy Strauch

Having your own business is said to be a part of the “American Dream”. Even in these tough economic times, many people are still working toward having their own business. Actually, I’ve read that a financial recession can be the perfect time to lose a fortune — but also the perfect time to make a fortune. So, is this the time for you to get serious about starting your own business?

I wanted my own business for years and started it about 10 years ago. But for years before and after that, I ran businesses for other people and learned something new on each and every job I had. Finally about 4 years ago I had the opportunity to focus on my business fulltime and I haven’t looked back. This background and experience has been invaluable to me and I know there are many people out there who would like to have their own business.

The thing about my business is that I love what I do — the creative outlet, the ability to help others grow their business and seeing the results we get – all make this something I love to do. Having a business of my own that I love is not something I take for granted and there are many other people who would like to have the same opportunity. That is what Passion, Plan and Profit by Christy Strauch is about.

In the beginning of this book you will find sections that include: Read This Before You Begin, Caution, How to Use This Book, etc. I like to include these sort of sections to lay the groundwork in my non fiction books – be sure you read all of these sections. Then we move on to the heart of the book.

Section One – Why Are You In Business (Purpose, Vision, Mission and Value)

Section Two – How Are You In Business (Target Market, Strategies, Unique Selling Proposition, Strengths Weaknesses Opportunities and Threats)

Section Three – (Income, Expenses, Key Measurements)

Section Four – (Clarity)

Strauch covers so many great topics that all business owners or people who want to be business owners need to understand. But she doesn’t stop there. In the back of the book you will find a business plan template, a checklist to track your progress, resources, the Footwork Calculator and Business Plan Review Processes – including monthly and quarterly reviews.

There are so many topics that business owners need to manage. All the sections of this book are valuable, but I was really impressed with the “Numbers” section. Not only does she explain the incomes and expenses, but she also included directions to help you estimate these numbers properly. Getting these estimates is critical to the success of any business and need to be calculated to complete a thorough business plan and to secure sufficient financing.

Another thing that I really like is that Strauch included a number of worksheets in the book. I love non fiction books that provide ways for the reader to interact and utilize the information. This book is highly recommended for people who want to start a business and especially people who want to start a business that incorporates something they love.

136 Effective Presentation Tips by Tony Jeary and David Cottrell

In these tough economic times we should all be on the lookout for ways to make ourselves stand out in business – in a good way. Being able to step up on the job and to create and do an effective presentation is a great way to make ourselves stand out. Are you an entrepreneur who does presentations for your business? Are you a sales person who does presentations for clients? Are you a speaker who speaks in front of crowds on a regular basis and you want to stay at the top of your game? Are you in a business and you want to advance and impress your boss? All of these people can use the information in this book.

This is one of the smallest books I’ve read lately – but its packed with great information. One the very first page it says:

Greatest Fears Among Americans

1. Speaking before a group
2. Heights
3. Insects and bugs
4. Financial problems
5. Deep water
6. Sickness
7. Death

— from The Book of Lists

Okay – I’m in agreement with most of that list. Although I’ve been speaking in front of groups since I was young. However, I realize that most people don’t have that background and even with all that experience, I’m still nervous before I start to speak. So,  I was intrigued with this book. I was also curious to see how much they could squeeze into about 45 pages.

First – the full title is

136 Effective Presentation Tips: Inspire, Inform & Influence Anyone, Anywhere, Anytime

The table of contents gives us a glimpse inside –

Tips on Getting Started

– Moving From Nervous to Natural

– Getting Your Act Together

Tips on Getting Attention

– Beginning Strong

– Setting the Tone

Tips on Keeping Attention

– Involving the Audience

– Maximizing Visual Aids

—– Powerpoint

—– Flip Charts

—–Presentation readiness

—– Handouts

Tips on Gaining Buy In

– Earning the Right to Call for Action

– The Summary and Closing

A Closing Thought

All the important elements are here – so does the book deliver. I think it does. Under each heading, there are a series of tips and an explanation to implement the tip. Near the very beginning they tell us not to apologize for being nervous. How many times have you or someone you heard started a presentation like that? First point, don’t apologize.

There is a great chart that is called the 3-D outline. It very simply and clearly outlines what, why and how to execute each part of the presentation AND how long each segment should be. Its very simple and very powerful. That chart is worth buying this book.

We learn how to take control of the environment — the tips are very easy to implement, but they work. Tips to reduce your stress – physical and psychological stress. We get the Top Ten Ways to Kill a Presentation. How many times have you wanted to hand that to a presenter when they were finished? These are great tips and I’ve seen people do most of these in past presentations. There are even tips for virtual presentations.

Like I mentioned this is a small book, but I’d highly recommend it to anyone who does presentations or may need to do a presentation in the future. Its a quick read, easy to go back to for reminders and packed with great tips. Do yourself a favor and order a copy of this book and study it from cover to cover before your next or your first presentation.

There is order information in the back of this book – which I’ll share here.

Cornerstone Leadership

P O Box 764087

Dallas, TX 75376

www.cornerstoneleadership.com

The Fearless Factor by Jacqueline Wales

We’ve all heard the saying that life is a jungle and that idea is a big part of The Fearless Factor by Jacqueline Wales.  She shares her story of what happened in her life, the trials and addictions that she went through and how she ultimately faced her fears and created the life that she wanted. This information is good for anyone facing  fears, but for women or men who want to own their own business – the content of this book can be invaluable in their journey to success personally and in business.

The Fear less Factor: Overcome the Fears, Doubts and Anxiety That Stop You From Being Your Best Self Now by Jacqueline Wales is for anyone who is facing any fear and obstacles in their life. Do you know anyone who needs to deal with fear or obstacles in their life? Maybe you need to deal with some fears. There are so many things that people need to handle in their lives and those are the people who need to read The Fearless Factor.

The Section Headers in the Fearless Factor set the stage for the content –

Part 1 – Enter the Jungle

Part 2 – Choose the Right Path

Part 3 – Arrive at the Clearing

Part 4 – Master the Jungle

In Part 1, Jacqueline Wales discussed identifying what fear is, why do we ignore fear, how much pain are you in, what are you willing to give up, what is your commitment to change, where do you want to go, what do you want to achieve, do you think change is easy, determine what you are grateful for, keep smiling, age and attitude and much more.  Part 1 sets the stage and lets you evaluate what you need to deal with and to begin evaluating yourself. Another element is – are you ready to make a change? That may sound funny, but not everyone is ready to make the commitment to make a real change.

When you’re ready to move to Part 2, you need to learn how to choose the right path. Jacqueline Wales hits on many points that are important and that will likely be hard to face. But, to move forward through the jungle of life – you must face these concerns and be honest with yourself. She starts by asking what stories you tell yourself. Then you evaluate when opinions and expectations influence your life. Are you avoiding issues? She tells you to stop second guessing yourself and to be honest about whether you are all right. Chapter 8 starts by asking are you ready to change your life. You must develop compassion and forgive yourself. She wants you to answer the lies you tell yourself and what motives you to do this. Part 2 is not light reading, but a very integral part of your journey.

Appropriately Part 3 is titles Arrive at the Clearing. After considering the elements of Part 2 – you will indeed reach a clearing mentally and emotionally. This is the time to start identifying your values, skills and experience. These will help you define who you are. Mistakes and failure are the next topics – and she wants you to understand the positive elements of “failure”. Its time to get rid of the negativity and to learn to love yourself. An entire chapter is dedicated to risks – where to take risks and where to avoid risks.

This has been a powerful journey and Jacqueline Wales says it is time to move onto a bigger game – so you need to understand what is holding you back. Evaluate where you give up the control in your life and get rid of the distractions. Chapter 18 helps you to define, refine and accept your dreams. Isn’t it amazing how a person can go from not understanding fear and then being able to realize their dreams? This is a huge step for many people and the trek that Jacqueline Wales lays out  in her book will enable you or someone you love to make this sort of change in your life.

I can tell you from personal experience that facing you r fears, learning to love yourself, understand your skills and values, understand its all right to fail sometimes and many of the other things that Wales talks about in The Fearless Factor – are wonderful steps to making great changes in your life. These are some of the things I did several years ago that helped me to lead a much happier, more fulfilling and successful life. I didn’t say it is easy, but I wish I’d had this guide to help me through my personal struggles. It is available for you – and the principles in this book can make a major difference in your life – to make it better.

For More Information –

Jacqueline Wales is known the world over as The Black Belt Millionaire. Her unique programs have helped women around the globe develop strong personal success, confident communication and clear visions of their goals. She is the author of five books including The Fearless Factor. The Fearless Factor. For information on how to get YOUR copy of The Fearless Factor visit http://www.thefearlessfactorbook.com/

Young Guns by Robert Tuchman

Young Guns: TheFearless Entrepreneur’s Guide too Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman

Part of the American Dream is to own your own business. Millions of people have done this – but we also know that many people fail in business every year, many in the first years. So, is there a secret to succeeding as a new entrepreneur? There are a number of factors and Young Guns by Robert Tuchman is a very good place to get started.

Anyone who is in business for themselves knows that there are many things that make a difference in the success or failure of any business. I’ve managed businesses for over 20 years for a wide variety of business owners and usually I was hired to reorganize and fix struggling businesses. This gives me a unique perspective in the qualities and decisions that make a successful entrepreneur. So, I was very interested to read Young Guns and to see what Robert Tuchman had to say.

I cringe every time I hear someone say “All you need is a great idea and you’ll be a success.” I was participating in a writer’s conference symposium for business authors and the man beside me said that and I had to chime in and disagree. It made for an awkward hour – but it had to be said. So, I opened this book and waited to see if the author would say that. I’m very glad to report that he did not.

I was very glad that the first chapter is titled “Why Not Me?” What a great way to start the book? It made me even happier when I looked at the table of contents and found “The Idea” was chapter 3. This is the table of contents.

• Chapter 1 – Why Not Me?
• Chapter 2 – The Decision.
• Chapter 3 – The Idea.
• Chapter 4 – The First Test and The First Plan.
• Chapter 5 – The Partner Principle.
• Chapter 6 – Gut Check: Getting Started.
• Chapter 7 – Priorities for That First All-Consuming Year.
• Chapter 8 – You Are the Company.
• Chapter 9 – Technology: Our Generation’s Great Equalizer.
• Chapter 10 – Service is What You’re Selling.
• Chapter 11 – Back Up Your Sell.
• Chapter 12 – Inside Players: Your Team.
• Chapter 13 – Celebrate Failure, Reward Success.
• Chapter 14 – Your Vendor Relationships Matter.
• Chapter 15 – By The Numbers.
• Chapter 16 – Why Not You?

Robert Tuchman tells the reader to be sure that it is really a big idea. Just being excited about an idea isn’t enough and many times we hear that its only important to find something that the market needs. While these are all elements of a successful idea – Tuchman says that its also important to find something that you are truly interested in. This proves that my “big idea” probably wouldn’t be your “big idea”.

I’ve always said that people should never make the decision to start a business without putting together a business plan. This can be daunting, but its also very revealing. In Young Guns, Tuchman provides a simple game plan to help the aspiring entrepreneur get started. This is not a complete and in depth business plan, but it is enough to help you get started and to evaluate your idea to see if its feasible.

There is a chapter about business partners. Should you have one? If so, what sort of person should you choose? The right or wrong decision about a business partner can have a huge impact on your business and your life.

He talks in depth about service – just selling a product or service is not enough. You need to back up your product or service with great customer service. As I was told years ago by my grandfather – great customer service guarantees you have customers and without customers you won’t have a business.

These are just a few of the things I really enjoyed about Young Guns and I highly recommend it for a person who is considering starting their own business. This is a book that you can and should read before you have an idea – it could even spark a great business idea and he will also help you develop the skills you need to launch a business.

Dispatches From the Edge by Anderson Cooper

I’m a big Anderson Cooper fan – but prior to his coverage of Hurricane Katrina – I admit that I wasn’t familiar with his work. The funny thing was that his coverage of the aftermath of Katrina irritated me. But as I kept watching his reports night after night – his reporting style really started to appeal to me and he comes across as a person that really cares about other people and their situations. I get the feeling that he wants to get to the truth, get people to admit they made mistakes and that he wants to feel like he has the chance to make a difference. What more could you want from a person in the media.

So – a couple of weeks ago I got the idea to look him up on Wikipedia. No clue what sparked the idea, but I read his bio there and discovered that he’d written a book – so I ordered a copy that night and it came in late last week.  I had just finished a few reviews and was getting ready to start a new book – so I started reading Dispatches From the Edge.

I knew his mother is Gloria Vanderbilt and I’ve read about the family all the way back to Cornelius Vanderbilt. I’d also seen the movie “Poor Little Rich Girl” about his mother.  But there was much more to learn.

Anderson Cooper shares many very personal moments from his life and he shares how various events in his news coverage have sparked memories and thoughts of his family, the loss of his father and the loss of his brother who commited suicide. The reader truly has the opportunity to get inside his mind to see what he was thinking and feeling – especially about these two losses in his life. Each of us that lost a family member to illness or to suicide can understand his feelings and I appreciated many of the thoughts, concerns and confusion that he’s felt over the years.

He has covered many horrible news stories; mass killings, starvation, illness, dying children, a number of wars, natural disasters and more. The insights into his travels to Rwanda, Niger, Irag, the Tsunami and extensive coverage of the aftermath of Hurricane Katrina.

As I read the two sections about Katrina – I also relived many of my memories of the news coverage of the devastation, the myriad of mistakes and the suffering and death that happened after Katrina. This helped me to understand the earlier sections and the “stream of consciousness” throughout the book.

In these days of 24 hour news and some news casters who seem like puppets for various causes — I really enjoyed reading the thoughts and feelings behind a news caster that I watch most evenings. The next big new event that I see Anderson Cooper report on will have a very different impact on me – so I would recommend this to anyone who wants to get inside the mind of this man. I will warn you that there are plenty of disturbing moments and passages in the book, but in order to understand why life and his work has such an impact on Anderson, I think the reader needs this depth of description and detail. It helps us see what many reporters experience to bring us the details that we crave and to have the chance to get inside these news stories.

I want to finish by saying that many times as I read this book, I wanted to reach out to Anderson Cooper and say that I have a deeper respect for what he does and what he brings to his work and news coverage.

Transforming Power by Hugh Ballou

Transforming Power by Hugh Ballou

Hugh Ballou has over 40 years of experience as a choir director and has worked with small organizations and large organizations. I believe the largest had 12,000 members. Now, you may be asking yourself what a choir director knows about transforming power and how he can help entrepreneurs. That’s an interesting story.

As I’ve spoken with Hugh Ballou and as I read some of the articles and his book, it became very clear to me that the situations he faced with the choir members, the religious structure and the members of the congregations often reflect the situations we face in business. This is especially true when we talk about implementing change in any type of organization. This experience has given him a unique perspective when he deals with businesses and other organizations that need to make changes.

First, some detail about the structure of Transforming Power. The book was compiled by collecting personal experiences from over twenty different people who experienced a transformational change. Hugh Ballou hand picked the people that are included and asked the people to share a transformational story that would be beneficial and that would inspire others. Those stories are included in this book.

I looked up a couple of definition for “transformational change” –

A shift in the business culture of an organization resulting from a change in the underlying strategy and processes that the organization has used in the past. A transformational change is designed to be organization-wide and is enacted over a period of time. – www.businessdictionary.com

A qualitative change and an event that occurs when something passes from one state or phase to another. – www.thefreedictionary.com

In the introduction, Hugh Ballou reminds us that each of us see the transformation from our own perspective and so each experience that is shared in the book, is told from that person’s perspective. There are interesting consistencies throughout the book that help illustrate how the need for transformational change can be a universal situation. Each story inspires and encourages leaders to begin the transformational process within their organization. This enables you, the reader, to begin to make a difference for the people who work with you and to the organization as a whole.

Over the years, I’ve noticed that people see “leadership” in many different ways. However, this is not talking about someone who was just put in charge of a group. A leader is much more than a manager or supervisor. A true leader accepts the challenge to help the people they lead. Our leadership can also help other people learn how to lead and to create a more positive and encouraging environment. The first step in this process is to realize if we need to make a change in ourselves. How can we honestly ask others to make a change, if we’re unwilling to make changes first?

There are key qualities that all transformational leaders should have. They include:

Sharing responsibilities.

Promoting creativity.

Clearly defining goals.

Effectively delegate to others.

Coach others in an effective way.

Celebrate accomplishments within the group and/or the organization.

Provide knowledge and education where needed.

Value the individuals in the group and/or organization.

Be a model of leadership.

A true leader can be a very powerful and encouraging person. However, something interesting that stood out to me as I read the book was that each story showed us some concern, vulnerability, fear etc. We each have concerns about change and especially major changes. The people who contributed to this project showed us those very human traits. I found it encouraging to realize those traits are common in this sort of situation.

Several of the experiences showed how people tell us they want change, but once the change begins, we see another side to them. It’s important to understand that sometimes they want a change that will make things better for them. Change is one of those times when you will experience growing pains – or we could call them changing pains. Any change will bring some difficulties within the process and as the change is happening. True and lasting change takes time and a transformational leader needs to be prepared for the complete journey.

As a leader is leading the group through a change, they have the opportunity to create a “community” feel and approach to the project. This community atmosphere has the power to create a synergy that is very beneficial to the change that is happening and the people who are involved. It isn’t productive to approach these changes in a dictatorial way. Leading and using the community approach is much more effective and lasting than a dictatorial approach. The community attitude also allows others to step up and be involved in many aspects of the changes that are being made.

Effective communication, delegation and planning are key to a change. When you begin a change, do you communicate the ideas? Do you find qualified people for delegated responsibilities? Are thorough plans developed to assist the change go smoothly? These things help the change process. There may be problems along the way, but leaders who take these initial steps have a higher chance for success.

All these points are illustrated very effectively in Transforming Power. A number of the examples relate to church situations and I enjoyed reading how effectively these approaches and techniques can be used in any organizational situation. Is your group or organization in need of change? This is a book you must read and you will be able to apply many of the examples that are included in your business, church or organization. For a special offer during August 2008, visit www.transforming-power.com.

NOTE – For more details about Hugh Ballou – visit www.hughballou.com. Book information available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312 For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/transforming-power-virtual-tour-with.html

A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWER TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases Transforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE.

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion