Keeping the Wolves at Bay: Media Training by Jonathan Bernstein

It seems that every time we turn on the news, there is a new scandal. It may be a celebrity marriage on the rocks, a fading star in trouble again with the law, a politician being accused of breaking the law or international companies dealing with a catastrophic disaster – all these people have one thing in common. They need to handle the crisis and that means handling the media. What better resource to understand the process than a crisis management expert.

Who hasn’t had an interview that they feel like they messed something up? Even when the interview is about good news or positive things, it is still possible and likely that something won’t go “right”. So, imagine the possibility of saying something wrong if it is bad news or a crisis.

I really like how this book goes through every step and its easy to understand. That does not mean is overly simplified – but you can go into this book with limited know how and understand how media and interviews work.

We have all seen people that are very skilled with the media and who give awesome interviews. Let’ be serious – most people aren’t like that naturally, but YOU can learn how to handle the media and how to give a great interview, even in a crisis.

Bernstein takes you into the mind of the media – it is beneficial to you to understand the person and the mentality they bring to an interview. I love that he moves into talking about how important attitude is – and keep that in mind as you learn about the conundrums of media relations. Before you start an interview – check out page 25 and go through the pre-interview relaxation exercises. I know that any time I have an interview, I’m a nervous wreck for a little while – but as soon as I can relax, the interview goes fine. This was something I have had to do whether I’m interviewing someone or if I am being interviewed.

The Three C’s of Crisis Communication: Compassion, Competence and Confidence.  He gives us the awesome example of Rudy Giuliani on and after 9-11. Who doesn’t remember his composure, how he communicated with the people and the media, we saw his compassion and his passion about the situation and finally, we saw his quiet confidence in this unimaginable disaster. Who of us could handle that situation with those same qualities?

We dig into how to talk with saying a word. We reveal so much by the way we stand, how we hold our arms, our eyes and expressions and so much more. Look over this section and I would recommend practicing in a mirror. Once you have your presentation down pat – review the section about delivering your message.

If you aren’t already convinced that you need to read this book – you only need to peak at pages 34 to 37, where you will get the 15 Keys to Media Interviews. This section should be made into crib notes to take with you to an interview.

When you are in a crisis – honestly, you need to be prepared for tough questions. That makes the “Guidelines for Confrontational Interviews” and “Question Turnaround” sections critical. How many times have you gotten a question and you cannot think of any way to make your answer sound positive? This section helps you learn how to turn any question to your advantage. This is only the beginning, these are the headings for each chapter in Keeping the Wolves at Bay: Media Training:

• A New Way of Thinking About Media Relations
• Understand the Media
• Getting Ready to be Interviewed
• Media Tactics – Dancing the Dance
• Media Logistics
• Practice Makes… Better
• Special Circumstances

You will also learn details about radio, print and television interviews – this book gives details about all elements of how to handle the media in an interview and especially in a crisis situation. Also, think about how a normal interview can turn into a crisis if you don’t handle the interview right? In the age of YouTube, how many people have said something they regretted in an interview, only to find out that it’s the latest hit on YouTube. Do yourself and your business a huge favor, invest in positive media relationships – by buying this book today. Jonathan Bernstein is the owner of Bernstein Crisis Management and he proves in the pages of this book, why he is the man to call when you have a crisis. In the mean time, read this book and prepare yourself on how to deal with media interviews and keep Jonathan’s number in your rolodex when things hit crisis mode.  Now it is time for me to go back and read the book again – there is far too much information to absorb all the suggestion and details the first time you read this book.

Women’s Millionaire Club by Maureen G Mulvaney, MGM

Many people own home based businesses and in these tough economic times – many more people will launch home based businesses. Some people do very well with their own business – while others never make a decent living. What is the difference? Are there things they could learn that would make them more successful? This book contains a wealth of information that was compiled by interviewing some very successful women who run home based businesses and who are network marketing professionals. What do they have to offer you?

Maureen G Mulvaney is the founder of the Women’s Millionaire Club. She has all sorts of tools to help you succeed in network marketing – and this book is one of those tools. Maureen goes by the nickname MGM and she is an international speaker and a best selling author.

In the first part of this book, MGM shares “The Recipe for Success” and the “History of Network Marketing”.  She then explains the “home based business” concept and how it works today. Next she shares the demographics and her survey results for the women in the Women’s Millionaire Club. This gives you a great picture of the type of women who are making millionaires from their home based network marketing businesses.

MGM also delves deeply into the personality traits of these women. This is a step to get inside the head of these women. Then she turns the spotlight back on the reader by saying to “Know What You Want” and “Believe You Can Have It”. These are critical steps – no matter what these women can accomplish – you have to believe you can do it and be resolved in what you want. Obviously the next step is to “Take Action”.

Once she has given you the details about what she learned about these successful women and what MGM can share about network marketing – its time to read the profiles that were developed after detailed interviews with each of these women.

Each profile includes a combination of this information about each of these women:

• Her Background

• Her Decision to Succeed

• The Benefits to Being a Woman

• Her Ingredients for Success

• Why She Did It

• Her Legacy

• Her Strengths

If you want a successful home based network marketing business – this is a must read. It takes you inside the minds, hearts and motivations of these 20 women and gives you a great set of tools to succeed.

How to Get Financing For Your New Small Business by Sharon Fullen

In good financial times it can be hard to secure financing for a new small business. So, getting financing in these tough and uncertain economic times are even harder. That’s a reason why you need to know about this book.

We all know that a business can be run in the ground by bad management, poor planning, a downturn in the economy and many other reasons. But improper financial planning is the #2 reason that businesses fail – that is why this book is a valuable resource. Far too many people plan to open or expand a business and incorrectly calculate how much money they will need. Having sufficient money available is critical in being successful.

Compiling a thorough and accurate financial statement is one key. Another key is having a thorough and complete business plan. Both of these items enable you to launch or expand the business with a solid plan and sufficient financing and it allows the lending institution to make the best loan to you and also to give you the best feedback for your  situation.

This book delves into some of the more creative financing options – and in these times, it doesn’t hurt to get creative when you look for financing.

Some of the topics covered in this book include:

Chapter 1 – Learning Your Money Formula

Chapter 2 – The Money is Out There

Chapter 3 – Your Business Plan

Chapter 4 – Investing in Your Own Dream

Chapter 5 – Neither a Borrower Nor a Lender Be

Chapter 6 – Your Loan Proposal

Chapter 7 – Valuation of Your Business

Chapter 8 – Debt Financing Versus Equity Financing

Chapter 9 – Uncle Sam Helps Out

Chapter 10 – Grants

Chapter 11 – Venture Capital

Chapter 12 – Investor Angels

Chapter 13 – Initial Public Openings

Chapter 14 – Direct Public Offerings

Chapter 15 – Strategic Alliances

Chapter 16 – Legal Considerations

Chapter 17 – The Pitch

Chapter 18 – Glossary

Chapter 19 – Resources

There are many unusual and creative financing options that are discussed in this book in detail. So – if you are looking for a very thorough book that walks you through the traditional and the more creative financing process for your business – this is the book for you. The resources section is also packed with all kinds of resources to get much more information to help you in search to get financing for your business. Like Chapter 2 says — the money is out there, you just need the details on how to get it.

Note – This book was written several years ago and there are new programs — however, this book will give you a great foundation to search for business financing and to better understand the process and to understand the terminology during the process.

Passion, Plan and Profit by Christy Strauch

Having your own business is said to be a part of the “American Dream”. Even in these tough economic times, many people are still working toward having their own business. Actually, I’ve read that a financial recession can be the perfect time to lose a fortune — but also the perfect time to make a fortune. So, is this the time for you to get serious about starting your own business?

I wanted my own business for years and started it about 10 years ago. But for years before and after that, I ran businesses for other people and learned something new on each and every job I had. Finally about 4 years ago I had the opportunity to focus on my business fulltime and I haven’t looked back. This background and experience has been invaluable to me and I know there are many people out there who would like to have their own business.

The thing about my business is that I love what I do — the creative outlet, the ability to help others grow their business and seeing the results we get – all make this something I love to do. Having a business of my own that I love is not something I take for granted and there are many other people who would like to have the same opportunity. That is what Passion, Plan and Profit by Christy Strauch is about.

In the beginning of this book you will find sections that include: Read This Before You Begin, Caution, How to Use This Book, etc. I like to include these sort of sections to lay the groundwork in my non fiction books – be sure you read all of these sections. Then we move on to the heart of the book.

Section One – Why Are You In Business (Purpose, Vision, Mission and Value)

Section Two – How Are You In Business (Target Market, Strategies, Unique Selling Proposition, Strengths Weaknesses Opportunities and Threats)

Section Three – (Income, Expenses, Key Measurements)

Section Four – (Clarity)

Strauch covers so many great topics that all business owners or people who want to be business owners need to understand. But she doesn’t stop there. In the back of the book you will find a business plan template, a checklist to track your progress, resources, the Footwork Calculator and Business Plan Review Processes – including monthly and quarterly reviews.

There are so many topics that business owners need to manage. All the sections of this book are valuable, but I was really impressed with the “Numbers” section. Not only does she explain the incomes and expenses, but she also included directions to help you estimate these numbers properly. Getting these estimates is critical to the success of any business and need to be calculated to complete a thorough business plan and to secure sufficient financing.

Another thing that I really like is that Strauch included a number of worksheets in the book. I love non fiction books that provide ways for the reader to interact and utilize the information. This book is highly recommended for people who want to start a business and especially people who want to start a business that incorporates something they love.

136 Effective Presentation Tips by Tony Jeary and David Cottrell

In these tough economic times we should all be on the lookout for ways to make ourselves stand out in business – in a good way. Being able to step up on the job and to create and do an effective presentation is a great way to make ourselves stand out. Are you an entrepreneur who does presentations for your business? Are you a sales person who does presentations for clients? Are you a speaker who speaks in front of crowds on a regular basis and you want to stay at the top of your game? Are you in a business and you want to advance and impress your boss? All of these people can use the information in this book.

This is one of the smallest books I’ve read lately – but its packed with great information. One the very first page it says:

Greatest Fears Among Americans

1. Speaking before a group
2. Heights
3. Insects and bugs
4. Financial problems
5. Deep water
6. Sickness
7. Death

— from The Book of Lists

Okay – I’m in agreement with most of that list. Although I’ve been speaking in front of groups since I was young. However, I realize that most people don’t have that background and even with all that experience, I’m still nervous before I start to speak. So,  I was intrigued with this book. I was also curious to see how much they could squeeze into about 45 pages.

First – the full title is

136 Effective Presentation Tips: Inspire, Inform & Influence Anyone, Anywhere, Anytime

The table of contents gives us a glimpse inside –

Tips on Getting Started

– Moving From Nervous to Natural

– Getting Your Act Together

Tips on Getting Attention

– Beginning Strong

– Setting the Tone

Tips on Keeping Attention

– Involving the Audience

– Maximizing Visual Aids

—– Powerpoint

—– Flip Charts

—–Presentation readiness

—– Handouts

Tips on Gaining Buy In

– Earning the Right to Call for Action

– The Summary and Closing

A Closing Thought

All the important elements are here – so does the book deliver. I think it does. Under each heading, there are a series of tips and an explanation to implement the tip. Near the very beginning they tell us not to apologize for being nervous. How many times have you or someone you heard started a presentation like that? First point, don’t apologize.

There is a great chart that is called the 3-D outline. It very simply and clearly outlines what, why and how to execute each part of the presentation AND how long each segment should be. Its very simple and very powerful. That chart is worth buying this book.

We learn how to take control of the environment — the tips are very easy to implement, but they work. Tips to reduce your stress – physical and psychological stress. We get the Top Ten Ways to Kill a Presentation. How many times have you wanted to hand that to a presenter when they were finished? These are great tips and I’ve seen people do most of these in past presentations. There are even tips for virtual presentations.

Like I mentioned this is a small book, but I’d highly recommend it to anyone who does presentations or may need to do a presentation in the future. Its a quick read, easy to go back to for reminders and packed with great tips. Do yourself a favor and order a copy of this book and study it from cover to cover before your next or your first presentation.

There is order information in the back of this book – which I’ll share here.

Cornerstone Leadership

P O Box 764087

Dallas, TX 75376

www.cornerstoneleadership.com

Young Guns by Robert Tuchman

Young Guns: TheFearless Entrepreneur’s Guide too Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman

Part of the American Dream is to own your own business. Millions of people have done this – but we also know that many people fail in business every year, many in the first years. So, is there a secret to succeeding as a new entrepreneur? There are a number of factors and Young Guns by Robert Tuchman is a very good place to get started.

Anyone who is in business for themselves knows that there are many things that make a difference in the success or failure of any business. I’ve managed businesses for over 20 years for a wide variety of business owners and usually I was hired to reorganize and fix struggling businesses. This gives me a unique perspective in the qualities and decisions that make a successful entrepreneur. So, I was very interested to read Young Guns and to see what Robert Tuchman had to say.

I cringe every time I hear someone say “All you need is a great idea and you’ll be a success.” I was participating in a writer’s conference symposium for business authors and the man beside me said that and I had to chime in and disagree. It made for an awkward hour – but it had to be said. So, I opened this book and waited to see if the author would say that. I’m very glad to report that he did not.

I was very glad that the first chapter is titled “Why Not Me?” What a great way to start the book? It made me even happier when I looked at the table of contents and found “The Idea” was chapter 3. This is the table of contents.

• Chapter 1 – Why Not Me?
• Chapter 2 – The Decision.
• Chapter 3 – The Idea.
• Chapter 4 – The First Test and The First Plan.
• Chapter 5 – The Partner Principle.
• Chapter 6 – Gut Check: Getting Started.
• Chapter 7 – Priorities for That First All-Consuming Year.
• Chapter 8 – You Are the Company.
• Chapter 9 – Technology: Our Generation’s Great Equalizer.
• Chapter 10 – Service is What You’re Selling.
• Chapter 11 – Back Up Your Sell.
• Chapter 12 – Inside Players: Your Team.
• Chapter 13 – Celebrate Failure, Reward Success.
• Chapter 14 – Your Vendor Relationships Matter.
• Chapter 15 – By The Numbers.
• Chapter 16 – Why Not You?

Robert Tuchman tells the reader to be sure that it is really a big idea. Just being excited about an idea isn’t enough and many times we hear that its only important to find something that the market needs. While these are all elements of a successful idea – Tuchman says that its also important to find something that you are truly interested in. This proves that my “big idea” probably wouldn’t be your “big idea”.

I’ve always said that people should never make the decision to start a business without putting together a business plan. This can be daunting, but its also very revealing. In Young Guns, Tuchman provides a simple game plan to help the aspiring entrepreneur get started. This is not a complete and in depth business plan, but it is enough to help you get started and to evaluate your idea to see if its feasible.

There is a chapter about business partners. Should you have one? If so, what sort of person should you choose? The right or wrong decision about a business partner can have a huge impact on your business and your life.

He talks in depth about service – just selling a product or service is not enough. You need to back up your product or service with great customer service. As I was told years ago by my grandfather – great customer service guarantees you have customers and without customers you won’t have a business.

These are just a few of the things I really enjoyed about Young Guns and I highly recommend it for a person who is considering starting their own business. This is a book that you can and should read before you have an idea – it could even spark a great business idea and he will also help you develop the skills you need to launch a business.

Negotiate Your Commercial Lease by Dale R Willerton

Are you a business person who will lease a space for your business? There are so many things to research and plan with a business and especially when starting or moving a business. So, a lease might not be something that we make a priority. But, signing a bad lease and not understanding the details of a lease can cause a business person long term problems. That is why this review focuses on a book about how to Negotiate Your Commercial Lease.

Leases are something that many people think are simple. In some cases, they couldn’t be more wrong. A lease can be a nightmare if you don’t know or understand the details. Signing the wrong lease can also cause you all sorts of problems over the follow year or two or more.

When people look at a property, they usually are shown the property by a realtor, the owner, or an agent. I’ve personally been burned by details that were told to me verbally, but that didn’t make it to the final lease. Thankfully, my lease negotiations have gone well, but after reading this book, I’ll never look at this part of business the same.

The book is packed with great information. Here are some of the chapter titles –

1 – Commercial Lease Agreement.

2 – Selecting the Best Site for Your Business.

3 – Determining Square Footage.

4 – Selecting the Best Lease Term.

5 – Negotiating Strategies and Tactics.

6 – Negotiating Operating Costs.

7 – Negotiating the Rental Rate.

8 – Negotiating Free Rent.

9 – Negotiating the Tenant Allowance of Leasehold Improvements.

10 – Negotiating the Lease Deposit.

11 – Negotiating a Rent Reduction.

12 – Other Negotiating Points.

13 – Hiring Professionals.

I have to tell you that I am a very good negotiator, so I’ve never considered hiring a professional to negotiate anything – mainly because I wouldn’t trust them to negotiate with me, so why would I hire them. But after reading this book – if I was going to lease a place, I would take a look at the lease and if it was complicated, I would hire a professional to at least review it for me. One thing I really would’ve liked in the book is a glossary of lease and property terms.

Otherwise, I was very impressed by the depth and breadth of the information in this book. It Is a fairly quick read and the table of contents lists all subtopics, so you can zero in on specific information quickly. If you are going to lease a property for your business – you really need to read this book. I was amazed after 10-15 rental negotiations of my own, to find the number of topics in this book that didn’t sound familiar to me. If a topic isn’t familiar – the chance of getting a satisfactory resolution for yourself is almost impossible.

The author has been a certified lease consultant for over 15 years and has extensive experience with lease negotiating and consulting. He gives weekly seminars throughout North America and he is a consultant for tenants. On the back cover- the blurb says to read the book once if you are renewing a contract and twice if you are negotiating a new lease. Yes – there is that much detail and that much great information packed into less than 100 pages.

Time Management in an Instant by Karen Leland and Keith Bailey

Time is a rare commodity for most business people, entrepreneurs, working moms, authors and many others. So, learning to manage time better is something that most people need to do. This book is a quick read (which will save you time) and is packed with 60 time management techniques. Which tips will be right for you? If you are a business owner – how much could you save in payroll costs if your employees learned to manage their time better?

We all know there are only 60 minutes in every hour and 24 hours in a day – so why do some people accomplish so much more with their 24 hours? That’s because they have learned to manage their time better. That’s why I’m sharing my review for Time Management in an Instant by Karen Leland and Keith Bailey. Look ago I learned that my jobs keep me very busy, so learning to manage my time was a necessity. I could get half my work done, or I could learn to get organized and get all the work done.

This book shares 60 Ways to Make the Most of Your Day – below are some of the topics.

• Assess Your Time Management Skills.
• Get Out of Time Denial.
• Achieve Your Goals Every Day.
• Beware the Stop-Goal.
• Set Solid and Stretch Goals.
• Plan Your Daily To-Do’s.
• Cultivate Time-Efficient Conversations.
• Break the Rules That Hold You Back.
• Determine What to Delegate.
• Give Yourself A Procrastination Inoculation.
• Take a Real Vacation.
• Clean Out Your File Drawer.
• Reorganize Your Filing System.
• Manage Incoming Calls.
• Streamline Your Email.
• Save Time For Your Personal Life.

These are just a sample of the tips in this book. Did you notice how many of these things require time? Some people may feel that using tips that take time would be wasting time. But, to manage your time, you need to change the way you work, how you file, how you manage your email and phone calls and much more. These tips will let you get organized and that helps you work smarter – not harder.

For example, if you don’t use an organized filing system, how long does it take you to find a specific memo for Mr Jones? Once you organize your file cabinet and put all correspondence for Mr Jones in one folder – you will be able to find that memo much faster. Filing doesn’t take much time and it allows you to find items much quicker. This is just one simple example of how organize is part of managing your time.

You will find a wide variety of tips, suggestions, questionnaires, and much more in this time management book. I highly recommend this for any busy person that needs to organize their personal and business life in order to manage their time and their life.

The Chic Entrepreneur by Elizabeth W Gordon

The Chic Entrepreneur was written for female entrepreneurs. As a female entrepreneur who is not “girly” or “chicified” – I can still recommend the book. Some of the “chic” and “girly” reference can be distracting, but the actual business content contains plenty of valuable business set up, hiring, management and promotional information.

The Chic Entrepreneur – Put Your Business in High Heels by Elizabeth W Gordon

This book has a catchy title that is meant to appeal to women who are interested in becoming entrepreneurs. One problem is that not all women respond to the fashion and flirty explanation of things – in personal or business matters. Another big concern is the sections that talk about customers and compare this to flirting, marriage and batting your eyelashes. I was told the references are used metaphorically and hopefully readers won’t take these examples literally.

There are obviously some women who respond to this phraseology and comments, but women who don’t appreciate this approach can still learn a lot about business from this book. If this sort of reference appeals to you, read this book. If these references irritate you, I recommend you read the book because there is plenty of great business information in the pages of this book and simply skim past the metaphors. For female entrepreneurs who are less “girly” – you can still learn plenty from this book.

Throughout the book, you will find “Chic Tips”. These are small sections which provide specific tips that relate to the content of each chapter. One example of a “Chic Tip” is: “Instead of figuring out what you can make and then how to sell it, ask the market what it wants or needs, then design a solution for it. Working backward is a market-focused way to take your new product development efforts forward.” At the end of each chapter you will find review questions about the content of each chapter.

The author provides in depth information on these key topics:

• What’s Your Value?

• Pick Your Niche.

• What Do Customers Really Want?

• Attract and Retain the Best Employees.

• Do You Know Your Cash Flow?

• Sales and Marketing Go Hand in Hand.

• Importance of Systematic Processes.

• Strategically Align Yourself.

• Have a Plan and Measure Your Results.

Various examples of the right way to proceed and the wrong way to proceed are included in the chapters. These explain various stages of the business process. There are plenty of individual examples within these stories to show things an entrepreneur should and shouldn’t do during each stage of your business.

Picking your niche or target market is a key when you are getting started. An effective entrepreneur must know who they want and need to attract to their business. Once that information is determined, review what these people need from you. What do they need and what can you effectively offer?

All good business books include information about how to bring in and keep the best employees. Your employees are a key to making your life as an entrepreneur “easier” and to helping you maintain great relationships with your customers, so never skip this important element of your business.

Many businesses are sunk because budgeting is not handled correct and no one really has control and knowledge of the business’ finances. Effective entrepreneurs need to have an accurate view of their finances from the beginning and stay in touch with the finances. One section in this chapter is about keeping personal and business money separate. This is a bit of extra work, but in the long run, it will save all sorts of potential problems and it makes tax preparation much easier when your personal money is separate fro business funds.

Should you advertise? That is a question the author asks in chapter six. The simple answer is a resounding YES. But, in the chapter, she goes into detail about why you promote and how to promote. She also includes a chart of several promotional options along with how often to do each, how to do it, why to do it and the results you should get. The chart is a good place to start and over time you can add or subtract things from that list as you find what sort of promotion is right for your business.

Something I’ve told every client over the years is to establish systems for your business. This makes it much easier to keep the business on track and a big benefit is that its great to have working systems to train new hires. Chapter seven discusses how to set up these systems, how to create a flow chart to make sure you include each step in the process. Over time, you will make changes to these systems and especially as the business grows and new people are hired, but having the basic systems established is a great benefit to you and your business.

Planning is crucial to having a successful business and that is discussed in detail. Learn how to set up things within your business so that you can track the results of promotion, service, specific products and much more. There is also a chapter about setting up strategic alliances with other businesses. Joint ventures and alliances can be great for your business, but they need to be established and executed in the right way for the most benefit.

There is much valuable business information to be learned in The Chic Entrepreneur. I recommend reading the business advise to learn more about how you can set up and run your business in an effective and successful way.

Beyond Booked Solid by Michael Port

Recently I was contacted to read and review Beyond Booked Solid by Michael Port. Earlier he released Book Yourself Solid and this latest book is about the next steps in running and owning a business.

I’ve written a number of books and have been running a variety of businesses for twenty years. I’ve had many experiences of my own and I’ve read many books on the topic of business management. So, I went into the book with the expectation that it would be similar to all those other business books I’d read. My expectations were way off base.

I really enjoyed the book and found many points that I had experienced myself. There were many things mentioned in the book that I know for a fact – work. There were some places in the book where Michael Port was very clear that if the reader didn’t follow his instructions, they simply would not move their business forward.

I had to smile as I remembered the number of times I told that to business owners I worked with or business partners who refused to make necessary changes. The author showed a good sense of humor throughout the book and the style was very conversational, which I prefer. I like the writing style to speak to me, not preach at me.

Some of my favorite topics included: preparing for the future, being creative (my favorite section), building blocks for business, measure your objectives, how to get things done, how to develop business systems (one of the best pieces I’ve read on this topic), how to hire and outsource, building alliances and partnerships, and creating balance in your life.

In the last chapter, Michael Port included personal experiences from a variety of business people that showed what is possible and how to take a simple business idea and then build it into something much bigger and more successful.

I highly recommend this book for a business owner and/or manager who is working in a busy business, but wants to take it to the next level. Its very easy to be overwhelmed in business and in real life when a business grows. But, apply the many invaluable tips and suggestions that the author shares with you and the business and your life should improve. I’ll keep my eyes open for the next book by Michael Port.

Nikki Leigh
Award Winning Author and Publicist
www.nikkileigh.com