Women’s Millionaire Club by Maureen G Mulvaney, MGM

Many people own home based businesses and in these tough economic times – many more people will launch home based businesses. Some people do very well with their own business – while others never make a decent living. What is the difference? Are there things they could learn that would make them more successful? This book contains a wealth of information that was compiled by interviewing some very successful women who run home based businesses and who are network marketing professionals. What do they have to offer you?

Maureen G Mulvaney is the founder of the Women’s Millionaire Club. She has all sorts of tools to help you succeed in network marketing – and this book is one of those tools. Maureen goes by the nickname MGM and she is an international speaker and a best selling author.

In the first part of this book, MGM shares “The Recipe for Success” and the “History of Network Marketing”.  She then explains the “home based business” concept and how it works today. Next she shares the demographics and her survey results for the women in the Women’s Millionaire Club. This gives you a great picture of the type of women who are making millionaires from their home based network marketing businesses.

MGM also delves deeply into the personality traits of these women. This is a step to get inside the head of these women. Then she turns the spotlight back on the reader by saying to “Know What You Want” and “Believe You Can Have It”. These are critical steps – no matter what these women can accomplish – you have to believe you can do it and be resolved in what you want. Obviously the next step is to “Take Action”.

Once she has given you the details about what she learned about these successful women and what MGM can share about network marketing – its time to read the profiles that were developed after detailed interviews with each of these women.

Each profile includes a combination of this information about each of these women:

• Her Background

• Her Decision to Succeed

• The Benefits to Being a Woman

• Her Ingredients for Success

• Why She Did It

• Her Legacy

• Her Strengths

If you want a successful home based network marketing business – this is a must read. It takes you inside the minds, hearts and motivations of these 20 women and gives you a great set of tools to succeed.

Heart of Marketing by Judith Sherven and Jim Sniechowski

Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up – my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades.  This book explains how to put “heart” back into our businesses and our marketing.

The full title of this book is Heart of Marketing: Love Your Customers and They Will Love You Back.

This book is made up of the answers to 45 questions about the “soft sell marketing” concept. There were MANY questions submitted, but Judith and Jim narrowed it down to 45 questions and share the answers with all of us in Heart of Marketing.

Some of the topics include:

• What is Marketing?

• What is the primary benefit of soft sell marketing?

• How does soft sell marketing differ from hard sell?

• People say to succeed you have to get your ego out of the way. What does that mean?

• When creating soft sell marketing messages, which words reassure and establish a relationship quickly?

• Do you use “urgency” or “scarcity” in soft sell marketing?

• How do I sell without making a nuisance of myself?

• How can you close a sale without pushing too far?

• How do I train my brain to realize its ok to ask for the sale because what I am offering is of value of them and not just money for me?

• What are the pitfalls of soft sell marketing?

• How do I measure the success of soft sell marketing?

These are just a few of the questions that are included in Heart of Marketing.

Are you the type of business person or sales person who has a hard time with the traditional hard sell approach? You NEED to read this book. I learned long ago that you can make the sale and succeed with using hard sell techniques. This book takes that premise and walks you through the soft sell process. Even if you like the “hard sell” – you can learn valuable tips from this book and you may find ideas that you can incorporate into your current selling techniques. It could help you take your current success to a much higher level.

Are you an entrepreneur and business owner who wants their sales people to use the soft sell sales approach? You need to recommend this book to your sales team or better yet – buy copies for them and help them learn how to love your customers – your business will reap the benefits.  I worked with Judith and Jim on the campaign that helped them reach Amazon Best Seller status – now you can find out what all the excitement was about – and learn the soft sale tips that made this book a best seller.

Emotional Freedom by Dr Judith Orloff

There are many people who are facing a wide variety of stresses, discouragements, disappointments and other events and situations that take an emotional toll on their lives. Sadly, many people feel there isn’t much they can do to help themselves, their loved ones or their business associates who are having a tough time. Or, they feel that medication is the only answer. I’m the sort of person who avoids medication as much as possible, so I’m always on the lookout for other alternatives. I’m also a person who is very concerned about friends and associates who are emotionally fragile or who find themselves in difficult and trying situations. We all know people who have more than the usual problems in their lives. So – what can we do to help them?

When we know people who are stressed, discouraged, depressed, dealing with a very heavy load of problems, how can we help them? This is something I think about as I see friends and family members facing a wide array of problems and especially in these tough economic times. We also see people who reach out to help others and many that can take a toll on their own mental, emotional and physical well being.

For years I looked for a way to be more optimistic in my personal life – but also in business.  There were many “outside” sources that pulled me down and I just had no idea what to do to feel better about myself, my situation and much more. While I still had to work 40-60 hours a week, these personal concerns made my work schedule even more tedious. I know this is something other people deal with every day and especially entrepreneurs who have even more stress in their businesses. So, how can we balance these lives and get our emotional balance and emotional freedom – to move ourselves, our families and our businesses to a higher level?

My first suggestion is that you need to read Dr Judith Orloff’s latest book, Emotional Freedom: Liberate Yourself From Negative Emotions and Transform Your Life. I love that title and especially “liberate yourself from negative emotions”. If we can deal with the negatives in our lives – so many things are within our grasp. I’m not just saying that – I experienced it a few years ago and it is amazing what has happened in a very positive way since that time. I wish I’d had this book – it would’ve made my transformation easier and it is a transformation.

This is the table of contents for Emotional Freedom by Dr Judith Orloff

Introduction. Emotional Freedom: The Secret to Serenity

Part One
1. The Path to Emotional Freedom: Beginning to Learn to Love
2. Four Practical Secrets to Empowering Your Emotional Life
3. Dreams and Sleep: Accessing Revolutionary States of Consciousness
4. From Intellectuals to Empaths: What Is Your Emotional Type?
5. Combating Emotional Vampires: How to Understand and Protect Your Sensitivity

Part Two
6. The First Transformation: Facing Fear, Building Courage
7. The Second Transformation: Facing Frustration and Disappointment, Building Patience
8. The Third Transformation: Facing Loneliness, Building Connection
9. The Fourth Transformation: Facing Anxiety and Worry, Building Inner Calm
10. The Fifth Transformation: Facing Depression, Building Hope
11. The Sixth Transformation: Facing Jealousy and Envy, Building Self-Esteem
12. The Seventh Transformation: Facing Anger, Building Compassion
Afterword. Living in Service to the Heart: The Blessing of Emotional Freedom

The Secret to Serenity – what a great way to start this book. Who couldn’t use more serenity in their lives.  I’ve thought about what was necessary to find emotional freedom and I know the steps I took and Dr Orloff touches on all of them and some that I didn’t use — yet. I love the first sentence in chapter one – “Your life is about to get better”. Who doesn’t want to hear that about their own life?

Dr Orloff takes you through her experience with emotional freedom and shows what she had to do. This isn’t like taking a pill, which is only a temporary fix or a band aid. This system that she lays out – step by step – is a very attainable way to change your life and to make it more serene, more peaceful, more fulfilling and much more.

Learn your emotional type – every one has an emotional type and once you understand yourself, you can learn about significant others in your life and how to better deal with them. Some years ago I was a hospital department supervisor and every employee took a personality assessment. Then the administrators brought all supervisors in for a meeting to reveal the results. It sounded like a waste or time, but this assessment showed each of us our emotional type and then explained the emotional type for all of the employees who reported to us.

You may wonder what good that would do. Its simple, by understanding our emotional type and our leadership type – we could better understand how we managed our departments and employees. That was powerful – but add a profile of the emotional makeup of each employee. This information showed what they needed from us and how we could adjust our style to get more from the employees. Imagine the change in your business and your life when you learn the best way to deal with family, friends, employees – and anyone else. At that meeting, we all thought about how powerful this test would be for our personal lives and now we have that ability through Dr Orloff’s book – and much more.

There are so many great aspects to this book that I could go on and on, but I’ll two other things that I’ve recommended to many friends and family. Chapter 5 is invaluable to anyone who deals with an “emotional vampire”. You may call it something else, but it’s the people who seem to suck the energy out of you and the room. We can’t always eliminate those people from our lives, so Dr Orloff gives step by step instructions and quizzes to help us deal with the people who drain our emotions and energy.

Part Two gives us the “Tools For Liberation”. In this section, Dr Orloff gives us all the tools to transform our lives. She helps us face: fear, frustration, loneliness, anxiety, depression, jealousy, and anger. Who couldn’t benefit from learning to face even one of these problems?

I can’t recommend this book highly enough for any facing problems. Even if you feel you’re on solid emotional ground, there are things in this book that will help you. And, like me, I bet you will find many family, friends and business acquaintances that you will recommend the book to. I bought copies as gifts for a number of close friends- that’s how much I value them and the content of this book.

A Special Offer For You From Judith Orloff, MD

To purchase “Emotional Freedom” with 100 free gifts from noted transformational leaders such as Dr. Christiane Northrup, Dr. Michael Beckwith, Dr. Bruce Lipton, Shirley Maclaine and more go to: http://www.drjudithorloff.com/emotional-freedom-promotion.

The Freedom Formula by Christine Klosser

The Freedom Formula: How to Put Soul in Your Business and Money in Your Bank by Christine Klosser. Are you an entrepreneur who wants to include a spiritual element and attitude to your business? This is the book for you. Some people feel that you can’t run a “spiritual” business and make money, but Christine Klosser feels that it can be done. She also focuses on being a “conscious” entrepreneur. Do you run your business with a higher and more focused consciousness?

This is the freedom formula – (S+C+D+I) x E = F

That stands for – Soul + Connection +Design + Implementation x Energy = Freedom

How many of these elements do you use in your business?When we talk about the “soul” of your business – we’re talking about YOU. The person who “birthed” the business is the soul of the business – it’s your baby. We often say that we put our heart and soul into building our businesses, but Klosser takes it further in her book.

There are four components to a conscious business.

1. A Conscious Business Makes Money – It may be hard for some people to believe, but you can look out for your clients and still make money. We don’t have to sacrifice our lives and our needs to succeed. Both aspects are desirable and we can build a successful business that treats clients well and allows the owner to have a life.
2. A Conscious Business Makes a Difference – A conscious business should make a difference in the lives of others. Don’t just treat them well, but actually make a positive difference in their lives. This doesn’t mean that you have to be a doctor to make a difference. Do you offer a product or service that makes their life easier or that makes their life more enjoyable? These are ways to make a difference in their lives. Another aspect of this is knowing when you should refer the client to someone else. Do you know another business person that is better qualified to serve them? Then you should make the referral. Think about it like this – if you need to compromise what you think is right to make the customer happy, they aren’t right for you. Be true to yourself.
3. A Conscious Business Calls You to Be Fully Who You Are – Can you be true to yourself and not hide parts of your personality in your business? This is the sign of a conscious business. Being true to yourself and using every aspect of yourself is what will help you succeed. One big side benefit is that giving your whole self gets rid of any competition. If YOU are the element that brings success to the business – then no one else can possibly replace you. Klosser says “Success is supposed to be easy. When you’re simply being you and doing all that comes naturally as your Divine self, success flows.” I have to ask, can it possibly be that easy? Klosser seems to think so.
4. A Conscious Entrepreneur Trust in Their Divine Plan – One major element of this is to squash the negative thoughts and feelings that can creep in, especially with an unusually pesky client. It is important to stay focused on your Divine plan for your business and keep moving forward. No matter how bad the moment or the day is, its only a blip in the overall plan. This part of the plan requires you to reconnect with God – your source – your spirit – whatever you call the divine guidance in your life.

One of the elements I really liked were the “Action Guide Exercises” that are interspersed throughout the book. These are usually short and to the point, but to do them right will require thought and action on your part. There are many very good business elements in this book and it definitely helps the entrepreneur to stay focused on the bigger picture and the greater good. However, if you are not inclined to include your religious or spiritual beliefs in your business life, this book probably isn’t for you.

Before making the final decision to purchase this book, I’d recommend going to Amazon and click on the “look inside the book” link. This gives you the chance to read the first chapter. If you like Klosser’s approach and it resonates with you, I highly recommend that you buy it and read the rest.