How to Sue A Telemarketer by Stephen Ostrow, Esquire

The vast majority of people dislike telemarketers. While we know that it is a job and people need to work and make money, but do that have to call and bug me at the worst possible times – to make a living? Some people seem to have unreal timing – where they always call or show up at the worst possible time. Telemarketers are like that – they almost always call at a bad time – like at meal time or when we’re racing to get ready to go out.

It seems that telemarketers are here to stay. Even with the “do not call” list – we still get telemarketer phone calls. So, is there anything we can do about telemarketers? And, while many people may dream of suing telemarketers, is it a legitimate option? Attorney, Stephen Ostrow gives us the answer in his book which gives valuable details about how to handle telemarketers, along with the legal perspective peppered with his own unique brand of humor.

I’ll admit up front that I hang up on telemarketers. I feel no shame or embarrassment about this and I don’t apologize for it. Yes – I have had them call me back and claim that we were disconnected. Being me, I hang up on them again. I know people who pay for caller ID or refuse to pick up “out of area” or “caller unknown” calls, because it may be a telemarketer. It seems ridiculous that people feel the need to act like this and it amazes me that more people don’t hang up on them.

For about two weeks I was a telemarketer for a local newspaper and I promised myself that I would never do that again – thankfully I haven’t needed to resort to that work. But there are plenty of people who work as telemarketers to put food on their tables and to keep a roof over their head. So, how can we deal with telemarketers and what can we do legally when telemarketers do cross the line? Those are two of the reasons why you need to read Stephen Ostrow’s book How to Sue a Telemarketer.

This is the table of contents:

• What to Do When A Telemarketer Calls
• About the Telemarketing Act of 1991 and Updates
• How to Research the Telemarketer’s Legal Name and Address
• Agent for Services to Process and Service of Summons
• Legal Complaint and Forms
• How to Prove Your Case
• Collection of Your Damages
• Unsolicited Faxes
• Specific TCPA Causes of Action

On the very first page Ostrow tells the reader that picking up this book is proof that they have decided to stop being a victim of telemarketers and to be pro-active about “reclaiming the sounds of silence”.

Through the pages of his book, Ostrow gives specific examples of how to handle telemarketers. This includes the information you need to get from them, whether you can record them, how to record them legally, what to do and who to reach out to if they do cross the line and much more. He also explains the laws regarding telemarketers and when you do have a legal recourse against them.

Each chapter is packed with information on what to do and there is a “Check List Review” at the end of each chapter to make sure you got the points. I like simple reviews at the end of each chapter and especially since my reading time is often interrupted – it helps me be sure that I got the points. I know many other people have plenty of interruptions when they try to read too.

If you want to know what you can do to eliminate telemarketers from your life and how to do it properly — you need to read How to Sue a Telemarketer: A Manual For Restoring Peace on Earth One Call at a Time by Stephen Ostrow and Ozmo Kramer. This is a simple read – even when he discusses the legal details and lays out the specifics easily for anyone to understand. Take back your “peace” and learn how to handle “newbie” telemarketer and even the most experienced callers. Imagine – handling a telemarketer instead of having them handle you for a change.

For more information about this virtual book tour, please visit http://bookpromotionservices.com/2010/07/05/how-to-sue-a-telemarketer/ For more information about Steve visit his site at http://howtosueatelemarketer.com/

The Unexpected Son by Shobhan Bantwal

The Unexpected Son by Shobhan Bantwal

Vinita is a young woman in contemporary India and the captain of the college cricket team pays attention to her. For a very focused student, that is overwhelming and she simply has to make any adjustments in her life to enjoy his attention. They start off with innocent cups of coffee in a local coffee shop, but things turn more serious and intimate. Vinita is from a strict Indian family and she knows that her behavior isn’t “approved”, but she’s young and “in love”.

Soon Vinita must face the fact that she’s pregnant. That is hard enough,  she must tell her family but first she has to tell the father. His reaction is that he will pay for an abortion – that leaves her with no options. She has to tell her parents.  It goes as bad as she feared and her older brother is called home to help them deal with the “situation”. Vinita goes to live with her brother until the baby is born and her mother comes to be with her for the baby’s birth.

Vinita is insistent that she will keep her baby and raise it on her own – totally against her family’s wishes. She is very sick when she goes into labor and her body is too weak to get through a difficult delivery. So, the doctor, a friend of her brother’s, suggests a C-section. Eventually, she is too weak to argue. Hours later when she wakes, Vinita is told that her son didn’t survive. Imagine the guilt of a young mother who was too sick to delivery her baby, who made the decision to try to have the baby naturally and then she learns that he died.

Time passes and Vinita’s family eventually finds a marriage match for her and she moves to the United States to start a new life and a family with her husband.  Her life is happy and she loves her husband and her daughter. Things are good in her new life until an unexpected letter arrives – it says that her son is very sick and may not survive. Obviously she is confused – then she speaks to her brother who admits her son didn’t die all those years ago. As she tries to grasp the truth, she must face the fact that her husband and daughter don’t even know she was pregnant. How can she tell them that she lied to them?

That letter sets of a chain of unexpected and emotional events for Vinita, her husband, her daughter, her parents, her brother and sister in law. In addition, she is caught in the middle of an unexpected “turf war” in her home town.

If you like stories that tug on your heart strings, reveal the dynamics of family background and help you get inside the mind of a young innocent Indian woman making her way in the world – you will love The Unexpected Son. Author, Shobhan Bantwal, brings her rich personal history and vivid creativity and imagination to her stories which will give you insights into Indian culture and open the complicated lives of her characters. Each of her books provide a unique glimpse into Indian culture and tradition and they provide a journey that I highly recommend.

A Note From Shobhan – Information about my books, video trailers, contact, photos from India, reviews, contests, and recipes is available on my website: www.shobhanbantwal.com.  Enter a giveaway on my website during August for a FREE copy of The Unexpected Son.  You can also visit me on Facebook and MySpace. All my books can be purchased at any retail bookstore or online bookseller. For more information about The Unexpected Son virtual tour, visit http://bookpromotionservices.com/2010/07/02/unexpected-son-virtual-tour/

Glamour Girl From the Stars by Carlton Scott

As a young girl – I was always taller than everyone my age. That makes a person very self conscious and we all want to fit in – especially as a child in school. The height “issue” has always been a part of my life and I finally got to a point where I accepted it when I was working with a group of people who were all my height – and taller

So – I could definitely relate to PleeDee the Glamour Girl from the Stars. Can’t relate to the intergalactic part – but wanting to fit in and wanting to feel good about herself.

She is a girl that hears about the Miss Universe pageant and being an intergalactic girl – she thinks that there will be young girls from all parts of the universe. That seems like a logical assumption.

PleeDee borrows her father’s flying saucer – a girl has to have transportation to get to the Miss Universe pageant. She overshoots 2010 in her enthusiasm and ends up meeting dinosaurs, so after making a few adjustments, she reached 2010. Since she’s come so far, she visits various places on earth, including: Las Vegas with the glitz and Elvis impersonators, she gets away from Area 51 by heading to Hawaii with the sandy beaches and surfer dudes, she visits the Great Wall of China, visits the coliseum in Rome, and even stops off for some spaghetti.

Eventually she reaches Los Angeles, California and she is surprised to see that all the people in the competition are “only tall hungry females”. This is quite a sight for a young girl who is 3’2″ and wears size ten shoes. Looking around at the people in the pageant, she realizes she is a winner too – “or at least number two!”

As she gets back in her father’s flying saucer to go home, she understands that “when little girls live up to their potential, wherever they are, they’ll shine brightly with confidence, no matter how near or far.”

She learned a valuable lesson that all young girls and boys – and older boys and girls need to learn that they don’t have to look like everyone else to be special. Living up to their potential and excelling in their own lives is a great way to feel good about themselves.

This 3’2″ girl with green skin and size 10 shoes feels like a winner at the Miss Universe pageant, she sets a great example of children of all ages, shapes, genders, backgrounds and many other things that make us different from other people.

How can you help the children in your life feel better about themselves, to see they don’t have to look like everyone else and to understand who they are on the inside is even more important than how they look? Maybe PleeDee’s story will help them start to understand they “are a winner – or at least they are number two” — and that’s a good thing

Keeping the Wolves at Bay: Media Training by Jonathan Bernstein

It seems that every time we turn on the news, there is a new scandal. It may be a celebrity marriage on the rocks, a fading star in trouble again with the law, a politician being accused of breaking the law or international companies dealing with a catastrophic disaster – all these people have one thing in common. They need to handle the crisis and that means handling the media. What better resource to understand the process than a crisis management expert.

Who hasn’t had an interview that they feel like they messed something up? Even when the interview is about good news or positive things, it is still possible and likely that something won’t go “right”. So, imagine the possibility of saying something wrong if it is bad news or a crisis.

I really like how this book goes through every step and its easy to understand. That does not mean is overly simplified – but you can go into this book with limited know how and understand how media and interviews work.

We have all seen people that are very skilled with the media and who give awesome interviews. Let’ be serious – most people aren’t like that naturally, but YOU can learn how to handle the media and how to give a great interview, even in a crisis.

Bernstein takes you into the mind of the media – it is beneficial to you to understand the person and the mentality they bring to an interview. I love that he moves into talking about how important attitude is – and keep that in mind as you learn about the conundrums of media relations. Before you start an interview – check out page 25 and go through the pre-interview relaxation exercises. I know that any time I have an interview, I’m a nervous wreck for a little while – but as soon as I can relax, the interview goes fine. This was something I have had to do whether I’m interviewing someone or if I am being interviewed.

The Three C’s of Crisis Communication: Compassion, Competence and Confidence.  He gives us the awesome example of Rudy Giuliani on and after 9-11. Who doesn’t remember his composure, how he communicated with the people and the media, we saw his compassion and his passion about the situation and finally, we saw his quiet confidence in this unimaginable disaster. Who of us could handle that situation with those same qualities?

We dig into how to talk with saying a word. We reveal so much by the way we stand, how we hold our arms, our eyes and expressions and so much more. Look over this section and I would recommend practicing in a mirror. Once you have your presentation down pat – review the section about delivering your message.

If you aren’t already convinced that you need to read this book – you only need to peak at pages 34 to 37, where you will get the 15 Keys to Media Interviews. This section should be made into crib notes to take with you to an interview.

When you are in a crisis – honestly, you need to be prepared for tough questions. That makes the “Guidelines for Confrontational Interviews” and “Question Turnaround” sections critical. How many times have you gotten a question and you cannot think of any way to make your answer sound positive? This section helps you learn how to turn any question to your advantage. This is only the beginning, these are the headings for each chapter in Keeping the Wolves at Bay: Media Training:

• A New Way of Thinking About Media Relations
• Understand the Media
• Getting Ready to be Interviewed
• Media Tactics – Dancing the Dance
• Media Logistics
• Practice Makes… Better
• Special Circumstances

You will also learn details about radio, print and television interviews – this book gives details about all elements of how to handle the media in an interview and especially in a crisis situation. Also, think about how a normal interview can turn into a crisis if you don’t handle the interview right? In the age of YouTube, how many people have said something they regretted in an interview, only to find out that it’s the latest hit on YouTube. Do yourself and your business a huge favor, invest in positive media relationships – by buying this book today. Jonathan Bernstein is the owner of Bernstein Crisis Management and he proves in the pages of this book, why he is the man to call when you have a crisis. In the mean time, read this book and prepare yourself on how to deal with media interviews and keep Jonathan’s number in your rolodex when things hit crisis mode.  Now it is time for me to go back and read the book again – there is far too much information to absorb all the suggestion and details the first time you read this book.

The Power of Your Child’s Imagination by Charlotte Reznick PhD

The Power of Your Child’s Imagination by Charlotte Reznick PhD

(How to Transform Stress and Anxiety into Joy and Success)

We all know children that have things that we consider behavioral issues, some have bedwetting issues, trouble sleeping, headaches and stomachaches, anxiety and fear, trouble dealing with divorce of their parents and/or loss, anger frustration, problems in school, a hard time concentrating, arguments with siblings and schoolmates and much more. Frequently parents turn to medication or discipline – but how often do these things actually work?

I am a big fan of any alternative treatment options – so when Dr Reznick contacted me about doing a virtual tour with us to promote her book, I was very excited. As soon as I saw her press kit – I emailed several friends with children to tell them about this book.

To get an idea of the topics that are covered in The Power of Your Child’s Imagination – check out the table of contents.

Part One – The Tools

Chapter 1 – The Way Out Is Through the Inside

Chapter 2 – How to Get from here to There

Chapter 3 – The Benefits of Artistic Expression

Chapter 4 – Grown-Ups Need Tools, Too

Part Two – Putting the Tools to Work

Chapter 5 – Everyone Deserves to be Happy

Chapter 6 – When Life is Making Your Child Sick

Chapter 7 – The Bogeyman and Other Scary Stuff

Chapter 8 – Bedtime

Chapter 9 – Why Does Everyone Keep Leaving

Chapter 10 – When Good Kids Do Bad Things

Chapter 11 – Go For the Gold – Celebrate the Bronze

Chapter 12 – Can’t We All Just Get Along?

In the first part of the book, Charlotte Reznick shares her tools on how to help your child not only survive in a stressful  and difficult world – but it can help them to thrive – without drugs. Learn what tools she recommends – help your child learn to be creative and to use their imagination to the full. I love the technology that we have, but too many children and adults don’t show a lot of creativity. As a child and adult, I loved being creative and have always used my imagination – maybe too much.

Some of the conditions and ailments that these tools can help you with, include: stress induced headaches and stomachaches, bed wetting, inability to sleep, problems as school, problems with siblings, trouble concentrating, frustration ,anger issues, dealing with death or divorce, panic attacks, social anxiety, and much more.

Dr Reznick shares each tool – explains the details of each tool, explains how to prepare your child, provides notes to help you through the process with additional notes and she provides variations of each tool that you can use. She explains how children use each tool and gives troubleshooting tips. The book provides all of these details for each tool.

How many of these things does your children face on a regular basis? What would you give to find a drug free way to help them? The answer is here. After you read Part One and learn about the tools that Dr Reznick uses, move to Part Two and learn how she uses these tools to help the situations listed above.

I love the title of Chapter 5 – Everyone Deserves to be Happy. That is so true and we especially want our children to be happy and to help them move forward in life on the right foot.

In each chapter in Part Two – you see the instructions on how to put the tools to work, but that is just the beginning.  I love to see unique features in non-fiction and Dr Reznick provides these. She provides: quick tips to help you and your child, backtrack alerts and detailed “how to” instructions. While I appreciate all these elements, the backtrack alerts are wonderful – Dr Reznick gives you things to look for to see if you child is losing ground. This is wonderful and I think very beneficial because we all know how hard it can be to see changes in a person when we are around them all the time, but these are additional red flags to watch for and to understand there is a problem.

I think any parent, advisor, counselor, aunt, uncle etc who loves and helps children needs a copy of this book – and they need to read and use it. In closing, I have to share this quote from an 11 year old boy – to me, this proves this young man understands. He said, “The only way to love yourself is to believe and believe in yourself”.

Bones of Betrayal by Jefferson Bass

I just completed the 4th book in the Body Farm novel series and its great. The review I read all said it was the best so far and I have to agree. I’ve enjoyed each book in this series and really enjoy the stories, the characters, the forensic details and much more.

For people who aren’t familiar with these books – they are a collaboration between Dr Bill Bass (from the University of Tennessee and the founder of “the Body Farm”) and Jon Jefferson (author, director, producer). They are both awesome people and they have collaborated on 6 books to date – unless I’ve missed any others. They have the Body Farm fiction series and also the Body Farm non fiction books – all center around Dr Bass’ experiences as a forensic anthropologist.

This is the 4th book in the fiction series and you can read each individually, but each story builds on the last and I like all the additional detail I bring to the story since I’ve read them all. BUT do NOT let that stop you from checking out this new book if you haven’t read the others. You can always go back and read them later

This book is set in Tennessee and it is centered around an interesting death in Oak Ridge – the home of the atomic bomb. I love novels that share real history and this book includes a lot of history and detail about what happened in this small town in the mountains in the 40s – before the bomb was dropped on Hiroshima and Nagasaki. That history is woven into the story very well and we meet Beatrice – who is our narrator about much of the intimate history that took place in her life in Oak Ridge. But I’m getting ahead of myself.

All of the Dr Bass stories include interesting and unusual deaths – but I would expect no less This book is no exception. In the beginning of the book, Dr Brockton (the main character based on Dr Bass) is called to a crime scene and the dead body is frozen in the water in a pool. In true Dr Bass fashion – he uses his beloved chain saw to cut the body out of the ice.  The body is removed from the pool – but the chainsaw is also lost in the pool. That is only the first mishap. The body is taken back to the morgue and during the autopsy, it is discovered that the body died from the inside out – and a radioactive pellet is discovered inside the body. That all happens in the first 4 chapters.

There are so many details I’d like to share, but I don’t want to give too much away. However I will share some tidbits -

1 – the chain saw isn’t the only thing in the bottom of the pool

2 – the radioactive pellet stirs up a series of complications

3 – there are a second and third dead body as the story progresses

4 – Dr Brockton meets a woman who looks very much like his lady love that was killed in an earlier book

5 – Miranda (Dr B’s able assistant) meets a charming young man – and they bump heads early in on

6 – a roll of film in the freezer holds clues to spies and murder

7 – Beatrice may not be who she appears to be

8 – Dr Brockton’s new lady friend has a detailed history

9 – we even get a tour of the sewer lines in Oak Ridge

Highly recommended for people who like mysteries, murder mysteries, forensic detail, historic locations and events in fiction and anyone who just likes a really good story. Can’t wait for the next book

Second Sight (2nd Ed) by Judith Orloff, MD

In 1996 Dr Judith Orloff released her book – Second Sight – and it went on to become a best selling book. What has happened in Dr Orloff’s practice and the field of psychiatry and intuitive medicine in the last 13 years? The second edition brings you up to date on the changes is intuitive medicine.

In the late 1990′s Dr Judith Orloff released her story in the book- Second Sight – and she shared her struggles to understand her intuition and the events in her life that motivated her to weave her intuition into her psychiatric practice.

In addition – the second edition gives the reader information to delve deeper into their own lessons about intuition in their own lives. The reader learns how to understand intuition, how it works, how to tap into their own intuition and much more.

The second edition also has a new introduction written by Dr Orloff.  This book helps empower people to listen to intuition and apply it to decision making, health and emotional issues, and empower their lives.

The chapters in the second edition of Second Sight by Judith Orloff, MD include:

Part 1 – Initiations

Chapter 1 – The Beginnings of Wisdom

Chapter 2 – Validating the Voice

Chapter 3 – Loss of Innocence

Chapter 4 – Healing the Split

Chapter 5 – Mixing Medicine

Chapter 6 – Female Lineage

Part 2 – Teachings

Chapter 7 – Preparing to See

Chapter 8 – The Alchemy of Dreams

Chapter 9 – Intuitive Experiences in Everyday Life

Chapter 10 – The Well Balanced Intuition

Chapter 11 – The Spiritual Path of Intuition

Chapter 12 – Honoring the Gift

If you are interested in learning more about intuition in yourself or others you should read this book. If you are interested in how a psychiatrist can use the science she learned and combine it with her intuitive wisdom – this book is for you. If you read the original edition of Second Sight and you would like to delve deeper into Dr Orloff’s life experiences and to understand more about intuition – this is the book you need to read.

SPECIAL NOTE –

GET your copy of Second Sight ON MARCH 1^st and receive 80+ GIfts from amazing teachers such as Dr. Joan Borysenko, Rev. Michael Beckwith, and Deepak Chopra, and Shirley MacLaine at http://www.drjudithorloff.com/second-sight-promotion/

About Second Sight by Judith Orloff, MD (2^nd Edition)

In this moving personal story Dr. Orloff recounts her “journey to become whole” by first accepting and then embracing her intuitive abilities. She tells of her childhood fear of her intuition, of her physician-parents’ efforts to ignore and even deny them, and of her slow awakening to the understanding that her intuition is truly a gift. She tells of her struggle to incorporate her abilities into her practice and of the many successes she’s experienced with patients ever since. Second Sight is a soulful and friendly bestseller.

Text from the back cover
As a child, her vivid dreams and intuitions were whispered about behind closed doors. As a medical student, she denied the “shameful secret” by immersing herself in the absolutes of science. Then as a psychiatrist, Dr. Judith Orloff recieved proof of the value of her gift when an intuition foretold a patient’s suicide attempt. In this remarkable self-portrait, she takes you on the journey of a lifetime, one that brought her from ignorance to understanding, from loneliness to peace, from despair to hope…

Judith Orloff MD is author of the new book SECOND SIGHT: AN INTUITIVE PSYCHIATRIST TELLS HER STORY AND SHOWS YOU HOW TO TAP YOUR OWN INNER WISDOM (Three Rivers Press, 2010 updated edition). Her other bestsellers are Emotional Freedom, Positive Energy, Intuitive Healing. Dr. Orloff synthesizes the pearls of traditional medicine with cutting edge knowledge of intuition, energy, and spirituality. She passionately believes that the future of medicine involves integrating all this wisdom to achieve emotional freedom and total wellness. For more inspiration and free articles visit www.drjudithorloff.com

Women’s Millionaire Club by Maureen G Mulvaney, MGM

Many people own home based businesses and in these tough economic times – many more people will launch home based businesses. Some people do very well with their own business – while others never make a decent living. What is the difference? Are there things they could learn that would make them more successful? This book contains a wealth of information that was compiled by interviewing some very successful women who run home based businesses and who are network marketing professionals. What do they have to offer you?

Maureen G Mulvaney is the founder of the Women’s Millionaire Club. She has all sorts of tools to help you succeed in network marketing – and this book is one of those tools. Maureen goes by the nickname MGM and she is an international speaker and a best selling author.

In the first part of this book, MGM shares “The Recipe for Success” and the “History of Network Marketing”.  She then explains the “home based business” concept and how it works today. Next she shares the demographics and her survey results for the women in the Women’s Millionaire Club. This gives you a great picture of the type of women who are making millionaires from their home based network marketing businesses.

MGM also delves deeply into the personality traits of these women. This is a step to get inside the head of these women. Then she turns the spotlight back on the reader by saying to “Know What You Want” and “Believe You Can Have It”. These are critical steps – no matter what these women can accomplish – you have to believe you can do it and be resolved in what you want. Obviously the next step is to “Take Action”.

Once she has given you the details about what she learned about these successful women and what MGM can share about network marketing – its time to read the profiles that were developed after detailed interviews with each of these women.

Each profile includes a combination of this information about each of these women:

• Her Background

• Her Decision to Succeed

• The Benefits to Being a Woman

• Her Ingredients for Success

• Why She Did It

• Her Legacy

• Her Strengths

If you want a successful home based network marketing business – this is a must read. It takes you inside the minds, hearts and motivations of these 20 women and gives you a great set of tools to succeed.

How to Get Financing For Your New Small Business by Sharon Fullen

In good financial times it can be hard to secure financing for a new small business. So, getting financing in these tough and uncertain economic times are even harder. That’s a reason why you need to know about this book.

We all know that a business can be run in the ground by bad management, poor planning, a downturn in the economy and many other reasons. But improper financial planning is the #2 reason that businesses fail – that is why this book is a valuable resource. Far too many people plan to open or expand a business and incorrectly calculate how much money they will need. Having sufficient money available is critical in being successful.

Compiling a thorough and accurate financial statement is one key. Another key is having a thorough and complete business plan. Both of these items enable you to launch or expand the business with a solid plan and sufficient financing and it allows the lending institution to make the best loan to you and also to give you the best feedback for your  situation.

This book delves into some of the more creative financing options – and in these times, it doesn’t hurt to get creative when you look for financing.

Some of the topics covered in this book include:

Chapter 1 – Learning Your Money Formula

Chapter 2 – The Money is Out There

Chapter 3 – Your Business Plan

Chapter 4 – Investing in Your Own Dream

Chapter 5 – Neither a Borrower Nor a Lender Be

Chapter 6 – Your Loan Proposal

Chapter 7 – Valuation of Your Business

Chapter 8 – Debt Financing Versus Equity Financing

Chapter 9 – Uncle Sam Helps Out

Chapter 10 – Grants

Chapter 11 – Venture Capital

Chapter 12 – Investor Angels

Chapter 13 – Initial Public Openings

Chapter 14 – Direct Public Offerings

Chapter 15 – Strategic Alliances

Chapter 16 – Legal Considerations

Chapter 17 – The Pitch

Chapter 18 – Glossary

Chapter 19 – Resources

There are many unusual and creative financing options that are discussed in this book in detail. So – if you are looking for a very thorough book that walks you through the traditional and the more creative financing process for your business – this is the book for you. The resources section is also packed with all kinds of resources to get much more information to help you in search to get financing for your business. Like Chapter 2 says — the money is out there, you just need the details on how to get it.

Note – This book was written several years ago and there are new programs — however, this book will give you a great foundation to search for business financing and to better understand the process and to understand the terminology during the process.

Heart of Marketing by Judith Sherven and Jim Sniechowski

Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up – my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades.  This book explains how to put “heart” back into our businesses and our marketing.

The full title of this book is Heart of Marketing: Love Your Customers and They Will Love You Back.

This book is made up of the answers to 45 questions about the “soft sell marketing” concept. There were MANY questions submitted, but Judith and Jim narrowed it down to 45 questions and share the answers with all of us in Heart of Marketing.

Some of the topics include:

• What is Marketing?

• What is the primary benefit of soft sell marketing?

• How does soft sell marketing differ from hard sell?

• People say to succeed you have to get your ego out of the way. What does that mean?

• When creating soft sell marketing messages, which words reassure and establish a relationship quickly?

• Do you use “urgency” or “scarcity” in soft sell marketing?

• How do I sell without making a nuisance of myself?

• How can you close a sale without pushing too far?

• How do I train my brain to realize its ok to ask for the sale because what I am offering is of value of them and not just money for me?

• What are the pitfalls of soft sell marketing?

• How do I measure the success of soft sell marketing?

These are just a few of the questions that are included in Heart of Marketing.

Are you the type of business person or sales person who has a hard time with the traditional hard sell approach? You NEED to read this book. I learned long ago that you can make the sale and succeed with using hard sell techniques. This book takes that premise and walks you through the soft sell process. Even if you like the “hard sell” – you can learn valuable tips from this book and you may find ideas that you can incorporate into your current selling techniques. It could help you take your current success to a much higher level.

Are you an entrepreneur and business owner who wants their sales people to use the soft sell sales approach? You need to recommend this book to your sales team or better yet – buy copies for them and help them learn how to love your customers – your business will reap the benefits.  I worked with Judith and Jim on the campaign that helped them reach Amazon Best Seller status – now you can find out what all the excitement was about – and learn the soft sale tips that made this book a best seller.